Gumbek Öwrediji Oýunçak by Lea Vavra is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Oýunjaklar, Oýunlar we Güýmenje Önümleri Dizaýny Competition Category.

BürünçOýunjak· 2024

Gumbek Öwrediji Oýunçak

by Lea Vavra

Client: Kistra

A' Design Award Bürünç Baýragy Winner in Oýunjak Category

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Colors

The Design

About Gumbek Öwrediji Oýunçak

Gumbek oýun arkaly döredijilik ukybyny höweslendirýän we inçe motor başarnygyny ösdürýän öwrediji ýumşak oýunçakdyr. Bu modully oýunçak böleklerden ybarat bolup, çagalar bütin bir görnüşe getirmek üçin bölekleri birleşdirip, öz oýunçaklaryny özleri ýygnamaly bolýar. Oýunçakda ýedi dürli segment bar; üçüsi uly, dördüsi kiçi böleklerden durýar. Bölekler düwmeleri düwme deliklerinden geçirmek arkaly birek-birege birikdirilýär, bu bolsa inçe motor başarnygyny kämilleşdirmäge ýardam berýär. Şeýle hem, dürli şekilleri tertiplemek hyýaly we döredijilik ukybyny ösdürmäge kömek edýär, sebäbi oýunçak dürli görnüşlerde ýygnap bolýar.

The Recognition

About the A' Design Award Bürünç Baýragy

Gumbek Öwrediji Oýunçak A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Gumbek Öwrediji Oýunçak uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Gumbek Öwrediji Oýunçak zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Gumbeki are modular plush toys that stimulate creativity and enhance motor skills through play. Each toy consists of seven parts which children connect to each other by buttons in order to create a whole, which helps improve fine motor skills. The parts are made of colorful materials with different textures so they provide a good stimulus for the development of sensory integration. The arrangement of different shapes helps to develop imagination as the toy can be put together in lots of ways.
Dimensions & Packaging: SMALL SIZE GUMBEKI
17 x 17 x 15 cm, packaging approximately 20 x 20 x 20 cm
MEDIUM SIZE GUMBEKI
27 x 27 x 24 cm, packaging approximately 30 x 30 x 30 cm
LARGE SIZE GUMBEKI
36 x 36 x 33 cm, packaging approximately 40 x 40 x 40 cm
Tags: toy, soft toy, plush, didactic, educational, creative, children
Production Technology: I wanted to make a soft toy that kids could assemble themselves so I created a plushie that consists of several different parts that can be connected to each other with buttons. All of these parts are handmade. The fabric pieces are cut by hand, pinned together and sewn on a sewing machine. After that, they are turned over and stuffed. The hole left after stuffing is sewn shut by hand. The buttonholes are sewn on a sewing machine. The final step is to sew the buttons, which is also done by hand.
Design Challenge: I noticed a lack of emotional connection to toys in today's children, which is important for their development. Also, parents are increasingly giving kids activities on screens that can be harmful to children's physical development if used excessively. I wanted to create a soft toy that kids would connect to emotionally, but I also wanted them to learn an activity through play. Didactic toys are mostly made of hard materials, so it was a challenge creating a one with a soft tactile experience.
Research: Through the review of various literatures I researched the topics such as the history and different types of play, typology of toys, cultural differences, the impact and importance of playing for children's physical and emotional development etc. I also conducted two surveys on 200 parents about kids playing habits today and the importance of childhood toys. I found that children today have a large number of toys that often quickly bore them because they do not stimulate their development.
Inspiration: My grandmother, Ruzica Vavra, had one of the first toy productions and toy stores in Croatia. Her popular stuffed toys brought joy to many generations, but unfortunately the store was closed due to the arrival of global manufacturers on our market. I have always been inspired by that story, and after finishing my education at the Faculty of Architecture - School of Design, I decided to revive the family tradition from a designer's aspect, creating smart toys, stimulating for kids development.
Project Duration: The project started in 2016. in Zagreb, Croatia and finished in 2018. when it was put on the Croatian market and exhibited in numerous exhibits, festivals and fairs, such as Zagreb Design Week or Exhibition of Croatian design 1718.
Operation Flow: This modular toy comes in parts and kids have to assemble their own toy by connecting the parts to one another. There are seven different segments; three larger ones with buttons and buttonholes sew, and four smaller ones with just buttonholes. The pieces are attached together by threading the buttons through the buttonholes. There are lots of different ways of putting them together, but for those children who view the toy as a puzzle there is an assemby scheme for the way we imagined them.
Image Credits: Image #1 : Photographer Lea Vavra, Gumbeki, 2022.
Image #2 : Photographer Lea Vavra, Gumbek - warm, 2022.
Image #3 : Photographer Lea Vavra, Gumbek - cold, 2022.
Image #4 : Photographer Lea Vavra, Gumbek - earthy, 2022.
Image #5 : Photographer Lea Vavra, Gumbek assembly variations, 2022.