Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty by Haiyu Zheng

Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty by Haiyu Zheng is a highly esteemed winner of the very prestigious 2024 A' Design Award Demir Baýragy in Kompýuter Grafikasy, 3D Modelirleme, Teksturalaşdyrma we Rendering Dizaýny Competition Category.

DemirKompýuter Grafikasy· 2024

Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty

by Haiyu Zheng

A' Design Award Demir Baýragy Winner in Kompýuter Grafikasy Category

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Colors

The Design

About Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty

Kitap Teksti: Boşlugyň Çägi — tomaşaçylary ýazyň we tomsuň gözelligine çümdürýän jemgyýetçilik sungat eseri bolup, tebigatda duş gelýän köp sanly ajaýyp jandarlary öwrenmegi maksat edinýär. Bu eser çäkleri ussatlyk bilen ýitirip, adam bilen tebigatyň arasyndaky boşlugy birleşdirýän kuwwatly serişde hökmünde hyzmat edýär. Tebigatyň bu wirtual giňişliginde şahyrana ýaşamak arkaly gün şöhlesiniň ýylylygyny duýuň, ýumşak şemalyň şemşeldisini eşidiň, her dem alyşda tebigatdaky inçe üýtgeşmeleri synlaň, netijede çuňňur hakyky hyýaly duýgyny oýaryň.

The Recognition

About the A' Design Award Demir Baýragy

Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Extreme of Emptiness Esasy Funksiýa: 3d Jemgyýetçilik Sungaty jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: "Extreme of Emptiness" is a public art piece. The scene is set in spring and summer, in order to explore a wide variety of marvelous creatures in nature and use them as a strong carrier to connect humans and nature, hoping to blur the boundaries between us and nature in a poetic way. Poetically inhabiting the virtual nature, feeling the temperature of the sunlight, feeling the sound of the breeze, feeling the subtle changes of nature in a moment of breathing, feeling a "real sense of unreality".
Dimensions & Packaging: The project is displayed on an LED billboard with a resolution of 8K and a size of 888 square meters. This piece is mainly produced by Cinema 4D and Octane Render, also uses Houdini for the FX effects.
Tags: Naked-eye 3D billboard, CG, digital art, public art, visual art, 3D Anamorphic, motion design, digital nature
Production Technology: CG, Naked-Eye 3D Technology
Design Challenge: Starting from the natural world we live in, the work explores how to connect the "non-human" creatures of nature with the city. The work chooses the sea slug as the main character of the story, not only its unique posture when traveling allows for more dynamic forms to be explored, but also in a public space with a diverse crowd, a cute and curious "sea rabbit" can easily attract people's attention and goodwill. In addition, the sea slug and its surroundings are boldly colored to amplify the difference between the imaginary world and the real world.
Research: This work explores how to achieve the effect of art healing through digital art. Art healing is more of an emotional expression, how to rely on the creator's own perception of the surrounding world, through the expression of digital art to help the audience psychological, emotional and physical relaxation, relieve stress, and give emotional value to society.
Inspiration: The ecosystems in nature are complex and fascinating, life expresses itself in a mysterious way, and the vastness of the unknown makes me fantasize about the choices that creatures go through in the process of evolution. I want to illustrate it through digital visual art and create a real sense of unreality to bring the audience a moment of tranquility outside the world. I hope more people will pay attention to the "wonderland" that is about to be lost before we have a chance to understand it.
Project Duration: July 1st, 2023 - Sept. 26th, 2023, Chengdu,China
Operation Flow: The virtual world breaks through the limitations of traditional exhibition space and interacts directly with the audience on the bustling shopping street in Chengdu, China. Utilizing the clever visual difference without the use of any professional equipment to achieve the shocking effect of naked eye 3D, to bring the audience a new visual experience!