Hugoo Bil Oturgyçly Egin Sumkasy by Yasuhiro Yamamoto

Hugoo Bil Oturgyçly Egin Sumkasy by Yasuhiro Yamamoto is a highly esteemed winner of the very prestigious 2024 A' Design Award Bürünç Baýragy in Bäbek, Çaga we Kiçi Çagalar Önümleri Dizaýny Competition Category.

BürünçBäbek Önümleri· 2024

Hugoo Bil Oturgyçly Egin Sumkasy

by Yasuhiro Yamamoto

Client: GRIT Inc

A' Design Award Bürünç Baýragy Winner in Bäbek Önümleri Category

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Colors

The Design

About Hugoo Bil Oturgyçly Egin Sumkasy

Hugoo — çagalar bilen gezelenç etmek üçin göwrä ornaşdyrylan bil oturgyjy bolan egin sumkasydyr. Sumka, ýumşak oturgyçda çagany saklap durka, adaty egin sumkasynyň görnüşini saklaýar. Dört jübi öz wezipesine görä ýerleşdirilipdir, şonuň üçin bir sumka gezelenç güni üçin gerek bolan zatlaryň hemmesini sygdyryp bilýär. Astary sary reňkde bolup, içindäki zatlary aňsat görmäge mümkinçilik berýär, jübileriň biri bolsa süpürgiç kagyzyny göni çekip almaga rugsat berýär. Mata güýçlülik we çydamlylyk üçin saýlanyp alnan CORDURA-dan ýasalandyr. Bil oturgyjy gerek bolmasa, Hugoo ýene-de adaty egin sumkasy hökmünde ulanylyp bilner.

The Recognition

About the A' Design Award Bürünç Baýragy

Hugoo Bil Oturgyçly Egin Sumkasy A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Hugoo Bil Oturgyçly Egin Sumkasy uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Hugoo Bil Oturgyçly Egin Sumkasy zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It looks like an ordinary shoulder bag, but every detail has been designed for outings with children.

The string is 5 cm long, making it easy to take out the bag while carrying luggage, and the inside is made of yellow fabric, making it easy to see what's inside.
Furthermore, there is a pocket to take out a wiping sheet as it is, making it more than just a pocket, but everything is designed for child-rearing.
Also, when not in use as a hip seat, it can of course be used as a regular shoulder bag. So it is an item that can be used as a shoulder bag for many years to come, even after it has finished its role as a hip seat.
Dimensions & Packaging: Overall width: approx. 285mm
Height: approx. 165mm
Depth: approx. 105mm
Tags: kids,hipseat,baby,bag,baby carrier
Production Technology: Safety and durability are very important to us because we use it as if we were carrying a child.

The fabric is made of CORDURA, which is seven times stronger than nylon. Each one is carefully crafted by artisans.
Design Challenge: There were already many sling-type or waist-attached hip seats on the market, but shoulder bag-type hip seats did not exist. The major challenge was to design a hip seat that would be stable and comfortable for children to use, while maintaining the shape of a shoulder bag. After more than a year of repeated sample productions, we finally succeeded in designing the ideal shoulder bag with a hip seat.
Research: 1,500 moms and dads were surveyed about what they carry with them when they go out. Based on the results, we designed four pockets according to their roles so that they can go out with one bag.
Inspiration: Having a lot of luggage for outings with children is a problem for many moms and dads. Our team, which also consists mainly of moms and dads, felt that the sling type would not fit their luggage, and the type worn around the waist would not fit their clothes. If that were the case, we thought that a new hip seat design that would hold more luggage than the sling type and fit better with clothes than the type worn around the waist would solve the problems of many moms and dads, so we began designing one.
Project Duration: We surveyed more than 1,500 Mamapapas and researched what they needed for their outings. Based on the results, a design was implemented to accommodate items to be carried. After more than a year of sample production, the product was launched in Japan in 2023.
Team Members: producer:yasuhiro yamamoto
designer:kaoru masedo
marketing:hiroki hatakeyama