Hug Me Kürsi by Zipeng Zhou is a highly esteemed winner of the very prestigious 2025 A' Design Award Altyn Baýragy in Mebel Dizaýny Competition Category.
AltynMebel· 2025
Hug Me Kürsi
by Zipeng Zhou
Client: Steel-Land
A' Design Award Altyn Baýragy Winner in Mebel Category
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- Verified Award Winner
- Verify Award Status for #163159
The Design
About Hug Me Kürsi
Hug Me öýde arkaýyn oturmak üçin döredilen kürsidir. Tirsekleri gujaklamakdan ylham alnan görnüşde daşyna uzalyp gidýär. Galyň we berk esas kürsä pugta hem durnukly görnüş berýär. Arka söýegi bedeniň egrilerine laýyk gelmek üçin 105 gradus yza ýaplanýar, bu bolsa okamak, dynç almak we maşgala üýşmeleňleri üçin oňaýlydyr. Bitewi gurluşda içine gurlan metal karkas haýal dikelýän galyply poroloň bilen birleşdirilýär, örtügi bolsa ýelimsiz, el bilen tikilendir. Poliester süýümli we guzy ýüňli görnüşleri birnäçe reňkde hödürlenip, suwa we tegmile durnukly örtügi bardyr.
The Recognition
About the A' Design Award Altyn Baýragy
Hug Me Kürsi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Hug Me Kürsi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Hug Me Kürsi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The naturally extending arm design, inspired by a warm embrace, carries two layers of meaning:
It imbues the "hug me" with deep affection and the warmth of love.
It more profoundly conveys STEEL-LAND's gratitude for 30 years of support.
The thick and sturdy base design:
Highlights the solid quality and heritage of the product.
Symbolizes SteeloLand's firm foundation in the industry, standing firmly like Mount Tai, reliable and steadfast, providing every user with a sense of security and trust. - Dimensions & Packaging
- 800mm*600mm*500mm
- Tags
- Chair, Steel-land, Hug, Furniture
- Production Technology
- The "hug me" is designed with ergonomics, offering a bouncy and soft seating experience. The 105-degree reclining backrest perfectly conforms to the body's curves, providing comprehensive relaxation and support. Whether for reading, napping, or family gatherings, users will enjoy an unparalleled comfort experience.
- Design Challenge
- If the product is comfort and how to make it more durable while remain the unique appearance.
- Research
- The "hug me" excels in craftsmanship. The overall design features an integrated molding structure with a built-in metal framework paired with slow-rebound molded foam. Hand-stitched showcases the exquisite craftsmanship. Without the need for glue, which make the chair be stable, comfortable to sit and also eco-friendly. Additionally, the chair utilizes lotus leaf bionic technology, making the fabric water and stain-resistant, which facilitates easy daily cleaning and maintenance.
- Inspiration
- On the glorious milestone of steel-land's thirtieth anniversary, an original “hug me” Chair has emerged, serving not only as a heartfelt tribute to the past years but also as a warm expectation for the journey ahead. Looking back to 1993, steel-land, like a toddler taking its first steps, embraced the market with pure longing, seeking the recognition and warm embrace of every customer. Over the years, through trials and perseverance, it has transformed into a shining star in China's high-end home furnishing industry, yet it has never forgotten its original aspirations and dreams.
- Project Duration
- It is published on 4th, May, 2024 in Guangdong, China.
- Operation Flow
- This product offers a variety of materials and colors, providing users with both visual delight and excellent tactile experiences. The polyester fiber version utilizes advanced 3D technology, with its unique dense fiber layers delivering softness and a skin-friendly feel, along with exceptional deformation resistance. The lambswool series mimics the natural curl and texture of wool, offering a soft and delicate touch. Meanwhile, both materials are durable and resistant to wear and pilling, maintaining a fresh appearance even after long-time use. Additionally, The product is available in multiple colors, each seamlessly blending into various home environments, creating a simple and cozy atmosphere.
- Team Members
- Zhou Zipeng
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