Mannay CBE 2020 Stend by Wai Ho Cheung is a highly esteemed winner of the very prestigious 2025 A' Design Award Demir Baýragy in Söwda Sergisi Binagärligi, Içki Bezeg we Sergi Dizaýny Competition Category.

DemirSöwda Sergisi· 2025

Mannay CBE 2020 Stend

by Wai Ho Cheung

Client: Shenzhen Mannay Cosmetic Co.

A' Design Award Demir Baýragy Winner in Söwda Sergisi Category

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Verified Award Winner

Verify Award Status for #165938

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Mannay CBE 2020 Stend

Mannay öz Luckinfo brendini Şanhaýdaky Hytaý Gözellik Sergisinde Mannay-yň tehnologik ussatlyklaryny we Luckinfo-nyň ýaşlara niýetlenen özüne çekijiligini görkezmek üçin dizaýn edilen stend bilen hödürleýär. Stendde merkezi ada ýerleşdirilen bolup, ol giňişligi iki bölege bölýär: bir tarapda çig maddalar we ussatlyk, beýleki tarapda bolsa Luckinfo-nyň reňkli önümleri sergilenýär. Dürli yşyklandyryş effektleri, janly reňkler we neon çyralary hem-de konweýer lentalar ýaly jikme-jik elementler ekspozisiýany baýlaşdyrýar. Düzüm myhmanlaryň sazlaşykly hereketini üpjün edip, özüne çekiji tejribe döredýär.

The Recognition

About the A' Design Award Demir Baýragy

Mannay CBE 2020 Stend A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Mannay CBE 2020 Stend uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Mannay CBE 2020 Stend jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: At the China Beauty Expo in Shanghai, Mannay introduces its brand Luckinfo with a booth that effectively showcases both Mannay's ODM and Luckinfo brand exhibition areas. The design highlights Mannay's professionalism and technological expertise, focusing on self-developed raw materials and ODM processes, while promoting Luckinfo's colorful packaging and interactive experiences to attract young consumers. The booth seamlessly integrates the unique features of each party.
Dimensions & Packaging: Width 6 m x Depth 15 m x Height 4 m
Tags: Booth Design, Exhibition, Skincare, ODM, Mannay, Luckinfo, Cosmetic, China Beauty Expo, Shanghai
Production Technology: The booth features a central island with a box design that divides the space into two sections: the left side showcases Mannay's self-developed raw materials and professional craftsmanship, while the right side displays Luckinfo's youthful and refreshing products. The use of diverse lighting effects, vibrant color schemes, and detailed design elements, such as neon lights, lightboxes, grid patterns inspired by school notebooks, green canister installations, and conveyor belts, brings the booth to life and highlights the unique characteristics of each party.
Design Challenge: The challenge is to create a booth that effectively highlights the unique features of both Mannay and Luckinfo, while seamlessly integrating them into a cohesive design. The designer considers the distinct yet interconnected nature of the two exhibition areas, balancing Mannay's professional and technological image with Luckinfo's youthful and vibrant brand positioning. The use of diverse lighting effects, vibrant color schemes, and detailed design elements are critical in achieving this goal, ensuring a smooth transition and perfect integration between the two sections.
Research: The design approach considers multiple aspects, including overall design, color usage, lighting effects, layout flow, and promotional strategies. The designer thoroughly analyzes the relationships and differences between the two exhibition areas, making significant efforts and multiple revisions to deliver an almost perfect design. The research focuses on creating a strong visual impact, enhancing space transparency, and achieving a win-win situation for brand presentation and visitor experience.
Inspiration: The inspiration behind the booth design is to create a space that effectively showcases the distinct yet interconnected nature of Mannay and Luckinfo. The designer aims to reflect Mannay's reputation as a professional and technologically advanced skincare ODM factory, while also capturing the youthful and vibrant essence of the Luckinfo brand. The design includes thoughtful elements that embody the production processes and brand philosophies of both Mannay and Luckinfo.
Project Duration: The project started in February 2020 in Shenzhen and finished in July 2020 in Shanghai
Operation Flow: The booth layout follows a human-centered principle, divided into reception, display, and discussion areas. The central island not only increases the display area, but also ensures a smooth transition and perfect integration between two sections. The functional areas are logically arranged with smooth flow, providing a comfortable and natural visitor experience. The discussion table, surrounded by the product display area, allows clients to admire the exhibits while conversing with staff. The designer also implements creative promotional strategies, including inviting male models to assist on-site and creating giant product models, to enhance the lively atmosphere and attract visitors.
Team Members: Wai Ho Cheung
Image Credits: Simon Zhou