Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy by Valeriia Ilicheva and Antoine Questel

Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy by Valeriia Ilicheva and Antoine Questel is a highly esteemed winner of the very prestigious 2025 A' Design Award Altyn Baýragy in Köçe Mebeli Dizaýny Competition Category.

AltynKöçe Mebeli· 2025

Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy

by Valeriia Ilicheva and Antoine Questel

Client: Electra

A' Design Award Altyn Baýragy Winner in Köçe Mebeli Category

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The Design

About Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy

Electraline, elektrikli ulaglary zarýadlaýan merkezleri funksionallyk, estetika we uýgunlaşma arkaly täzeden kesgitleýän modulyar şäher mebel çözgüdidir. Onuň akym ýaly, giňeldilip bolýan dizaýny ykjam gurnamalardan uly merkezlere çenli bitewi wizual şahsyýeti saklamak bilen üznüksiz giňelmäge mümkinçilik berýär. Jogapkärçilikli alnan agaçdan, ýalpyldawuk alýuminiumdan we integrirlenen LED panellerden ybarat bolup, hakyky wagtyň maglumatlaryny we içgin özara täsirleşmegi üpjün edip, ulanyjy tejribesini ýokarlandyrýar. Gün energiýasy bilen üpjün edilen goşmaça saýawan energiýa netijeliligini hasam artdyrýar we ony geljegi üpjün edilen hem-de durnukly jemgyýetçilik infrastruktura çözgüdine öwürýär.

The Recognition

About the A' Design Award Altyn Baýragy

Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Electraline Modulyar Zarýad Berýän Stansiýa Infrastrukturasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Electraline is a holistic, all in one EV charging solution. Its modularity enables adaptation to diverse locations and future needs. Starting with a sleek base station, it scales to larger setups with solar canopies. Warm, ecofriendly materials like wood ensure harmony with surroundings, while LED screens provide vital info and visibility. Electraline connects people and technology through thoughtful, sustainable design.
Dimensions & Packaging: - Base Module Dimensions (2 chargers): Width 14,080 mm x Depth 720 mm x Height 3,840 mm

Component Breakdown:

- Left/Right Modules: Width 4,240 mm x Depth 720 mm x Height 3,840 mm

- Central Module: Width 5,600 mm x Depth 720 mm x Height 3,840 mm

- Junction: Width 1,400 mm x Depth 720 mm x Height 240 mm

- Canopy with Solar Panels (Optional): Modular and scalable, adapting to station size

- Totem Dimensions: Width 1,000 mm x Depth 700 mm x Height 2,807 mm
Tags: EV Charging, Sustainable Infrastructure, Modular Design, User-Friendly, Solar Energy, Warm Materials, All-in-One Solution, ElectraLine, Public Design, Urban Furniture, Urban Design, Electra
Production Technology: ElectraLine is designed with sustainability and practicality in mind. Using warm, ecological materials such as responsibly sourced wood and durable metals, the structure prioritizes both aesthetics and environmental responsibility. The modular system ensures easy assembly and scalability, while the optional canopy integrates solar panels to harness renewable energy. Every detail, from integrated speakers to energy-efficient LED displays, has been thoughtfully developed to enhance user experience and sustainability.
Design Challenge: The primary challenge was balancing modularity with recognizability. Designing a system that could evolve from a basic setup to an advanced station with a solar-integrated canopy required careful consideration of aesthetics, cost, and scalability. The use of respectful materials, such as wood and energy-efficient components, reflects our commitment to sustainable design without compromising on visual impact or functionality.
Research: The concept for ElectraLine was developed using a comprehensive framework that integrates user insights, sustainable design principles, and innovative technology. Through extensive research and workshops, we identified the need for an adaptable and approachable charging solution. The design merges functionality with aesthetics, ensuring that the stations not only meet technical requirements but also foster a positive user experience.
Inspiration: Electraline embodies a user first approach, addressing the needs of EV drivers with simplicity and elegance. Inspired by Electra’s values - approachability, simplicity, and sustainability - it combines cutting edge design with functionality. The concept centers on creating a charging station that is as inviting as it is efficient, ensuring a seamless integration of form, function, and user experience. Its modular design, built with respectful and sustainable materials, reflects our commitment to redefining public infrastructure.
Project Duration: The project began in February 2024 in Paris, with design completion by June 2024. The first prototype was publicly unveiled at the Paris Motor Show in October 2024, generating significant interest. Deployment across Europe starts in February 2025, with initial installations in France, Belgium, Italy, and Spain.
Operation Flow: ElectraLine simplifies the charging experience at every step. Users are guided by LED displays offering real-time information on availability, pricing, and charging progress. Comfortable seating and shaded areas invite users to relax while their vehicle charges. With a modular concept, the station can adapt to changing needs, including the addition of a canopy with solar panels. This ensures not only an energy-efficient infrastructure but also a forward-thinking approach to design that grows with its users.
Patents: All rights belong to the Electra company.
Team Members: Valeriia Ilicheva, Antoine Questel, Chloé Auriol
Image Credits: All rights belong to the Electra company.