Nebu Bölek Söwda Dükany by Eric Fung is a highly esteemed winner of the very prestigious 2025 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

BürünçIçki Bezeg· 2025

Nebu Bölek Söwda Dükany

by Eric Fung

Client: Once Design Studio

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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Colors

The Design

About Nebu Bölek Söwda Dükany

Nebu, Gonkongda gar ýylpyldysy şekilli çipsleriň satuwy üçin niýetlenen bölek söwda dükanydyr. Meýdany 26 inedördül metr bolan bu giňişligiň potologynyň beýikligi 3 metrdir. Ýumşak ak we açyk gök reňkler gyşky ertiriň şuglasyny ýatladýar. Agaçdan ýasalan sergi enjamlary we mylaýym yşyklandyryş tebigy ýylylyk goşýar. Çäge bilen timarlanan akril poslamaýan polat bilen utgaşdyrylyp, sowuk, gara meňzeş bezeg emele getirilýär, sebäbi ýarym şeffaf akril arkasyndaky metal dokumany äşgär edýär. Açyk ýerleşiş meýilnamasy erkin hereket etmäge mümkinçilik berýär, şokolad çüwdürimi bolan ýer bolsa müşderilere çipsleriň nädip örtülýändigini synlamaga şert döredýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Nebu Bölek Söwda Dükany A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Nebu Bölek Söwda Dükany uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Nebu Bölek Söwda Dükany zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As ephemeral as snowflakes, capturing fleeting moments.

In the bustling heart of Hong Kong, the Nebu snowflake crisps store emerges as a serene and beautiful enclave, akin to a gently falling snowflake, Light and Elegant. This is a dreamlike space dedicated to snowflake crisps, serving not just as a retail venue but as an artistic sanctuary where sensory and emotional experiences intertwine. It exemplifies how to transform, The Beauty of the Moment, into an unforgettable shopping experience.
Dimensions & Packaging: 26sqm with 3m ceiling height
Production Technology: We try to make an interesting and fancy material combination in this design. We are thinking how to make a cold with snow touch feeling finishing which we test to combine sanded acrylic and stainless steel together serval times. The reslut is the sanded acrylic giving a snow touch feeling with slight transparent, aloow to project the stainless steel texture at back.
Design Challenge: we create and transport the 7 meters lenght of ribbon plastic board for the logo canopy, it is in one whole price.
Research: We approaches design by studying brand products while considering customer purchasing behaviors and overall shopping processes. This enables us to capture the psychology of shoppers, optimizing product display locations and the spatial layout to create a more efficient and seamless shopping and sales experience.
Inspiration: Soft whites interwoven with pale blues evoke the purest light of a winter morning. Wooden display fixtures paired with gentle lighting emit a natural warmth, creating a stunning contrast with the ethereal snowflake crisps. Customers linger in this space, making it easy for them to recall the brand in the future, thereby enhancing brand recognition.
Project Duration: 1 month, Hong Kong
Operation Flow: In this open space, customers can freely navigate and choose. The store features a chocolate fountain production area for Snowflake Crisps, drawing customers to observe the creation of chocolate-coated Snowflake Crisps up close. This experience feels like a pilgrimage of aesthetics, enhancing customer engagement and allowing them to savor each moment of the creation process. This not only adds memorable touchpoints to the shopping experience but also encourages customers to spend more time in-store, ultimately leading to purchases. The display of Snowflake Crisps is arranged like art pieces, inviting customers to engage with their sight and taste.
Team Members: Eric Fung
Image Credits: Laser Angel