Michael Holler and Deniz Kurtcepe tarapyndan Cathay Pacific Uçuş wagtynda güýmenje ulgamy

Michael Holler and Deniz Kurtcepe tarapyndan döredilen Cathay Pacific Uçuş wagtynda güýmenje ulgamy dizaýny Interfeýs, Özara Täsir we Ulanyjy Tejribesi Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynInterfeýs· 2025

Cathay Pacific Uçuş wagtynda güýmenje ulgamy

dizaýner: Michael Holler and Deniz Kurtcepe

Müşderi: Cathay Pacific Airways Limited

Interfeýs Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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Sahypa giriň A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Cathay Pacific Uçuş wagtynda güýmenje ulgamy hakynda

Cathay Pacific uçuş wagtynda güýmenje ulgamy uçaryň bortundaky ýolagçylar üçin sanly interfeýsdir. Ulgam 14 görnüşli ekrana uýgunlaşýar we Airbus A350, Boeing 777 hem-de Airbus A321 uçarlarynda işleýär. Ýokary kontrast derejesi elýeterliligi goldaýar. My Journey aýratynlygy ýolagçylara syýahat meýilnamasyny şahsylaşdyrmaga mümkinçilik berýär, 10 000-den gowrak media materiallaryndan ybarat kitaphana bolsa filmleri, telegepleşikleri, podkastlary we söwda hyzmatlaryny hödürleýär. Nawigasiýa sensor ekran, el pulty ýa-da oturgyç dolandyryş enjamlary arkaly amala aşyrylýar. Watch Together aýratynlygy beýleki ýolagçylar bilen sinhronlaşdyrylan görkezişe mümkinçilik berýär.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Cathay Pacific Uçuş wagtynda güýmenje ulgamy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Cathay Pacific Uçuş wagtynda güýmenje ulgamy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Cathay Pacific Uçuş wagtynda güýmenje ulgamy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: Cathay Pacific In-Flight Entertainment system is a next-generation, user-focused digital experience designed for seamless integration across multiple aircraft. The system adapts to 14 screen types and operates across Airbus A350, Boeing 777, and Airbus A321 fleets. Featuring an industry-leading triple contrast ratio, it exceeds accessibility standards. The intuitive My Journey feature allows for personalized travel experiences, while a content library of over 10,000 media options enhances passenger engagement. The interface design follows a research driven approach to maximize usability, aesthetics, and efficiency.
Ölçegler we Gaplama: Compatibility 3 Aircraft Types (Airbus A350, Boeing 777, Airbus A321)
Screen Variants: 14 Different Screen Types Seatback, Handset, Crew Control Units
Content Library 10,000 Media Items Movies, tv, Podcasts, Shopping
Interaction Methods Touchscreen, Handset, Seat Controls
Bellikler: Cathay Pacific, In-Flight Entertainment, IFE, Digital Experience, Passenger UX, Airline Technology, UI/UX Design, Aviation Innovation, Seamless Travel, Accessible Interface
Önümçilik Tehnologiýasy: The IFE system is developed using a custom user interface framework optimized for multi-screen compatibility. It operates on Cathay Pacific diverse fleet, integrating with both modern and legacy hardware. The design process involved high fidelity prototyping, iterative user testing, and industry grade accessibility compliance. The system supports Android 5.0 and later, adapting to both seatback screens and handheld controllers. Motion graphics and micro-interactions were carefully crafted to enhance engagement while maintaining a non-intrusive experience.
Dizaýn Kynçylygy: The biggest challenge was ensuring a seamless user experience across a mixed fleet, with varying screen sizes, hardware limitations, and operating systems. Adapting modern UI principles to 8-year-old technology while maintaining performance and accessibility required innovative development and rigorous testing. The harmonization of visual design across the aircraft cabin was another key challenge, ensuring minimal screen glare, visual consistency, and intuitive interaction across diverse passenger demographics.
Gözleg: The research focused on improving digital engagement and accessibility in in-flight entertainment systems. The objective was to create a universally intuitive interface that supports a diverse passenger base. The research involved usability testing, demographic studies, and accessibility analysis. Data collection was conducted through controlled user sessions and real-flight observations. The system underwent over 1,000 tests with frequent flyers, business travelers, and airline crew. Results demonstrated a 35% improvement in content discoverability and a 22% reduction in service wait times. The insights from this research informed the final user interface design and accessibility standards.
Ylham: The in-flight entertaintment system was inspired by the evolving needs of modern air travel, emphasizing seamless user interaction, accessibility, and personalized experiences. The design draws from aviation ergonomics and mobile user experience principles, integrating familiar interaction models into a multiscreen environment. Inspired by the perspective of looking at the world from above, the user interface blends natural aesthetics with intuitive navigation. Extensive user research, accessibility studies, and passenger feedback shaped the final design, ensuring it meets the diverse needs of travelers worldwide.
Taslama Dowamlylygy: The project started in 2021 in Hong Kong, Amsterdam, Los Angeles, and Helsinki and was first deployed in August 2023, with a gradual rollout across the Cathay Pacific fleet.
Iş Akymy: Passengers interact with the IFE system through intuitive touchscreen controls, handset navigation, and a dedicated seat interface. The My Journey feature enables users to personalize their travel timeline. AI-driven recommendations enhance content discovery, offering a rich selection of movies, tv shows, and music. The system also integrates seat controls and shopping functionalities, improving convenience. A Watch Together feature allows synchronized playback with other passengers. The interface ensures a seamless experience across different screen sizes and device capabilities.
Patentler: Copyrights belong to Reaktor, 2025
Cathay ™ Cathay Pacific
Topar Agzalary: Designer: Deniz Kurtcepe
Designer: Michael Holler
Management: Iiris Bisi
Developer: Jussi Malinen
Developer: Per Jansson
Developer: Elias Benkhodja
Developer: Ville Orkas
Developer: Heikki Rauhala
Surat Awtorlary: Designer Michael Holler, Deniz Kurtcepe Cathay Pacific IFE UI Showcase, 2023