Taobao Design tarapyndan Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy

Taobao Design tarapyndan döredilen Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy dizaýny Mahabat, Marketing we Aragatnaşyk Dizaýny Bäsleşik Kategoriýasynda 2025 A' Design Award Altyn Baýragy baýragynyň abraýly ýeňijisidir.

AltynMahabat· 2025

Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy

dizaýner: Taobao Design

Müşderi: Taobao Design

Mahabat Kategoriýasynda A' Design Award Altyn Baýragy Ýeňijisi

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A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy hakynda

Aýdym-saz muşdaklary üçin deňiz kenaryndaky öý — Aranýada geçirilen aýdym-saz we sungat festiwaly üçin döredilen ssenariýa esasly marketing taslamasydyr. Brendiň meşhur kuby gözleg çyrasyna öwrülip, gradient kenarýaka reňkleri we ses tolkunynyň şekilleri bilen utgaşdyryldy. Oflaýn sergi meýdançalary interaktiw gurnamalaryň üsti bilen köp duýgurly görkezişleri we aýdym-saz bilen bagly oýunlary hödürledi. Interaktiw göni ýaýlym uzakdaky tomaşaçylara meýdançalara aýlanyp görmäge we çykyşlara tomaşa etmäge mümkinçilik berdi. Desga ýeňil polat karkas, gaýtadan dikeldilýän materiallar hem-de pes zyňyndyly boýaglar we matalar bilen guruldy. Oňa 70 000-den gowrak muşdak gatnaşdy.

Ykrar etme

A' Design Award Altyn Baýragy hakynda

Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Seaside Home For Music Fans Tejribe esasly marketing kampaniýasy güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This project,a collaboration between Tmall Heybox and 2024 Aranya Xiami Music and Arts Festival, employed a scenario based marketing plan to marry the brand with the festival culture. Tmall Heybox transformed its iconic cube into a searchlight to resemble a dazzling stage and a gradient coastline, building an emotional bond between the brand and young audiences. The project created an online and offline marketing matrix, improving brand exposure, audience engagement, and cultural resonance.
Ölçegler we Gaplama: This project attracted more than 70,000 fans.
Bellikler: Aranya Xiami Music and Arts Festival, key visual design for Tmall Heybox, visual expression of Home for Music Fans, theme exhibition areas with multisensory immersive experience, interactive live stream
Önümçilik Tehnologiýasy: The Home for Music Fans employed sustainable, renewable materials with low environmental impact, aiming to create a comfortable venue full of seaside charm for fans to enjoy music. The lightweight steel frame, combined with premium materials and exquisite craftsmanship, ensured safety and durability. Additionally, nontoxic wall paints and curtain fabrics that contain low volatile organic compounds were utilized, contributing to a fresh and safe environment.
Dizaýn Kynçylygy: The challenge was achieving a unity of the brand and the festival. This project subtly married the brand characteristics with the festival culture. The posters echoed the key visual of the festival through visual elements like colors and shapes. The offline stage and the Home for Music Fans were differentiated, with the former for quick experience while the latter for slow consumption. Its combination with the live stream studio provided a seamless experience across online and offline settings.
Gözleg: 2024 Aranya Xiami Music and Arts Festival attracted numerous young audiences valuing fashion and quality, aligning closely with the target consumer of Tmall Heybox. The project, taking the festival as the medium, integrated the brand into a cultural landmark, with the Home for Music Fans introducing five major brands for traffic sharing, resulting in great promotional effects both online and offline. It built a marketing loop of product experience, emotional resonance and social sharing.
Ylham: The iconic cube of Tmall Heybox was transformed into a searchlight. Vivid colors against a black background mimicked a seaside sunset. Geometric blocks and audio waveform brought to mind rhythmic music, and reflections helped create a seaside scenario. The Home for Music Fans, inspired by the Aranya Church, featured a top angle symbolizing upward growth. It extended along the coastline, with exhibition areas corresponding to life moments, echoing the slogan of life is about living a few moments.
Taslama Dowamlylygy: The project was implemented in Aranya from August 30, 2024, to September 1, 2024.
Iş Akymy: Offline theme exhibition areas with multisensory immersive experience enabled audiences to experience the products of certain brands and participate in music related games through interactive installations.
Thanks to full process interactive live stream, audiences could virtually tour exhibition areas, watch new product launches, and appreciate performances. This broke the physical limitations of traditional offline activities, ensuring real time online interaction between brands and audiences.
Topar Agzalary: Gu Xiaoyuan
Yu Han
Sun Qi
Zhu bin