Greentown Begonia Sergi Merkeziniň Içerki Dizaýny by Serendipper

Greentown Begonia Sergi Merkeziniň Içerki Dizaýny by Serendipper is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

BürünçIçki Bezeg· 2026

Greentown Begonia Sergi Merkeziniň Içerki Dizaýny

by Serendipper

Client: Serendipper

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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Verified Award Winner
Verify Award Status for #177707

View at A' Design Award Press Release Award Badge

Colors

The Design

About Greentown Begonia Sergi Merkeziniň Içerki Dizaýny

Greentown Begonia — Hytaýyň Çžençžou şäherindäki sergi merkezi üçin taýýarlanan içerki dizaýn taslamasydyr. Taslama takmynan 2 500 inedördül metr meýdany öz içine alýar. Onuň temasy Guanhutun etrabynyň taryhy şahsyýetinden ylham alnan begoniýa gülüniň açylmagydyr. Hoz agajynyň şponundan ýasalan örtük mähirli öwüşgin döredýär, syrçaly aýna, daş we mis öwüşginli poslamaýan polat bolsa dokuma çuňlugyny goşýar. Gara-ak mermer pol köne döwrüň (vintaž) howasyny güýçlendirýär. Begoniýa gyzyly, tawus ýaşyly we altyn reňkleri gatlakly reňk sazlaşygyny emele getirýär. Funksional zolaklara sungat sergileri üçin meýdançalar, duşuşyk ýerleri we synlaýyş meýdançalary girýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Greentown Begonia Sergi Merkeziniň Içerki Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Greentown Begonia Sergi Merkeziniň Içerki Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Greentown Begonia Sergi Merkeziniň Içerki Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Soft furnishings extend the story throughout the space. The theme of the bloom of begonia is further enriched and integrated, permeating the atmosphere with warmth and inclusivity, while the carefully selected materials create a luxurious visual experience.
Dimensions & Packaging: The project covers an area of approximately 2,500 square meters.
Tags: Crabapple Blossom, Luxury, Wood Veneer, Glazed Tile, Luxury Stone
Production Technology: The walnut veneer sets a warm tone, while materials such as glazed glass, luxury stone, and faux copper stainless steel emphasize the luxurious texture. Inside, the black and white marble flooring enhances the overall vintage atmosphere. The rich hues of begonia red, peacock green, and opulent gold harmonize within an inclusive ambiance, creating a multi layered, ceremonial feel that gives the space a refined and elegant character.
Design Challenge: During the early design phase, designers and technicians conducted multiple rounds of refinement and model adjustments, testing installation conditions based on site-specific circumstances. Notably, the monumental crabapple blossom installation ultimately achieved its desired effect through coordinated collaboration among all parties involved.
Research: Greentown Begonia Center blends modern design with classical elegance, reinterpreting the core principle of Shanghai style design: inclusive, innovative, and integrated.Drawing inspiration from a great historical figure from Guanhutun in Zhengzhou, the designer incorporated his favorite begonia flower into the design.
Inspiration: Drawing inspiration from the story of a revered figure from Zhengzhou Guantutun district, the designers incorporated his beloved crabapple blossoms into the design. By blending contemporary design with classical refinement, this project reinterprets the core essence of Shanghai design inclusivity and innovative fusion
Project Duration: This project is located in Zhengzhou, China, with design completion scheduled for March 2025.
Operation Flow: The purpose of interior soft furnishings design lies in unlocking greater spatial potential. Through the interplay of light and shadow reflections, the design crafts an enduringly elegant sensory experience. Within a serene yet understated ambiance, it meticulously balances the dimensions of functional zones, including cultural and creative art display areas, meeting spaces, and scenic viewing areas, endowing each space with a distinct sense of presence and privacy.
Team Members: Lei Dong, Liyuan Zhang, Qi Li