Ishidaya Esasy Wezipe: Ýapon Restorany by Atsushi Kawaguchi

Ishidaya Esasy Wezipe: Ýapon Restorany by Atsushi Kawaguchi is a highly esteemed winner of the very prestigious 2026 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

BürünçIçki Bezeg· 2026

Ishidaya Esasy Wezipe: Ýapon Restorany

by Atsushi Kawaguchi

Client: Ishidaya

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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Colors

The Design

About Ishidaya Esasy Wezipe: Ýapon Restorany

Ishidaýa – Hanoýyň merkezi etrabyndaky ýapon restorany. Bu taslama ýapon we günbatar medeniýetleriniň kesişen döwri bolan Taýso Romany öz çarçuwasy hökmünde ulanyp, ýapon estetikasy bilen jaýyň günbatar häsiýetiniň arasynda araçy bolýar. Prilawkanyň ýokarsyndaky agaç çarçuwasy däp bolan gurluşygy Art Deko geometriýasy bilen birleşdirýär we esasy wizual element hökmünde çykyş edýär. Bezeg bolmagyň ýerine, ol yşyk we üýtgeýän garaýyşlar arkaly kabul edişligi şekillendirýär. Netijede, medeni salgylanmalary gatbar-gatbar birleşdirýän we Hanoýda döwrebap naharlanmagyň aýdyň düşündirişini hödürleýän saýhally giňişlik emele gelýär.

The Recognition

About the A' Design Award Bürünç Baýragy

Ishidaya Esasy Wezipe: Ýapon Restorany A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Ishidaya Esasy Wezipe: Ýapon Restorany uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Ishidaya Esasy Wezipe: Ýapon Restorany zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This design is a spatial centerpiece that quietly responds to people rather than technology. Its form never moves, yet it feels different from every position, shaped by light, shadow, and human presence. Unlike decorative elements that are simply observed, this design creates a subtle dialogue with its surroundings, offering depth, calm, and a lasting sense of place through simplicity and restraint.
Dimensions & Packaging: Renovation of existing buildings
Tags: Timeless atmosphere, Changing perception, Sense of depth, Quiet interaction
Production Technology: The design process began not with form, but with experience. We first observed how people move, pause, and look within the space. Instead of adding complexity, simple elements were repeated and layered so perception changes as people move. The design does not rely on mechanisms or instructions; human presence itself creates variation. This approach results in a calm, durable, and lasting spatial experience.
Design Challenge: In designing ISHIDAYA we faced challenges from both cultural context and practical limits. The building showed Western decorative traces while the space required a Japanese aesthetic. To connect these influences we adopted the idea of Taisho Roman, a period when East and West blended naturally. This concept guided choices in materials colors light and space. Through close work with craftsmen and repeated testing the design was refined into a space that respects cultural roots and feels natural to use.
Research: For ISHIDAYA the research began by understanding the building and its use. The structure showed traces of Western decoration, while the design required a Japanese sensibility. To connect these elements we studied moments in history when East and West blended naturally. This led to Taisho Roman, which guided choices in materials colors and mood, creating a space that feels unified clear and suited to present day Hanoi.
Inspiration: ISHIDAYA is a Japanese restaurant located in the center of Hanoi. Inspired by Taisho Roman, a period when Japanese and Western cultures intersected, the design harmonizes Japanese aesthetics with the building’s original Western character. A sculptural wooden framework above the counter combines traditional Japanese construction with Art Deco geometry, creating a refined space where dining, drinking, and cultural storytelling come together in contemporary Hanoi.
Project Duration: The project started in August 2024 in Hanoi and finished in April 2025.
Operation Flow: Hanged wood frame is not something you press or control.
It responds simply to people being there. As you walk, sit, or look up, its shape feels different. From one angle it looks calm, from another it feels complex, and from below it seems to float.
Nothing actually moves, but your position changes how it appears. Light and shadow shift naturally, creating a quiet interaction. Because it relies on people, not machines, it stays simple, stable, and always engaging.
Image Credits: All photos / HIROYUKI OKI