Scene Aesthetics Design Co., Ltd tarapyndan China Moutai Söwda dükanynyň içki dizaýny

Scene Aesthetics Design Co., Ltd tarapyndan döredilen China Moutai Söwda dükanynyň içki dizaýny dizaýny Içki Giňişlik we Sergi Dizaýny Bäsleşik Kategoriýasynda 2026 A' Design Award Bürünç Baýragy baýragynyň abraýly ýeňijisidir.

BürünçIçki Bezeg· 2026

China Moutai Söwda dükanynyň içki dizaýny

dizaýner: Scene Aesthetics Design Co., Ltd

Müşderi: Scene Aesthetics Design Co., Ltd

Içki Bezeg Kategoriýasynda A' Design Award Bürünç Baýragy Ýeňijisi

6,326

Tassyklanan Baýrak Ýeňijisi

#181493 üçin Baýrak Ýagdaýyny Barlaň

A' Design Award-da görüň Metbugat beýannamasy Baýrak nyşany

Reňkler

Dizaýn

China Moutai Söwda dükanynyň içki dizaýny hakynda

China Moutai — bu baijiu markasynyň tejribe giňişligi üçin döredilen 317 inedördül metrlik söwda dükanynyň içki dizaýnydyr. Dizaýn önüm görkezilişini interaktiw gurnamalar bilen birleşdirýär. Sebitleýin aýratynlygy beýan etmek üçin gaoliang we bugdaý ritmiki hatarlarda ýerleşdirilendir. Reňk tegelegi içginiň reňkiniň ýaşy bilen nähili üýtgeýändigini görkezýär, tagam diwary bolsa sous ysly aromatlary grafikalar we ys modullary arkaly düşündirýär. Deşikli ekranlar toýun küýzeleriň mikrogözeneklerini ýatladýar we bölüji hökmünde hyzmat edýär. Açyk reňkli agaçlar, metal jikme-jiklikler, ustrisa çal we ak reňkli örtükler reňk sazlaşygyny emele getirýär.

Ykrar etme

A' Design Award Bürünç Baýragy hakynda

China Moutai Söwda dükanynyň içki dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. China Moutai Söwda dükanynyň içki dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. China Moutai Söwda dükanynyň içki dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Dizaýnyň sahna arkasy

Metbugat toplumy

Dizaýner tarapyndan berlen kreditler, topar agzalary we tehniki maglumatlar.

Üýtgeşik Aýratynlyklar: This project reimagines the Moutai brand experience space around emotional resonance. Moving beyond traditional liquor retail, it creates an immersive setting where personal memories and cultural identity come alive. The design transcends product display by blending narrative, interactivity, and ritual. Through an intuitive design language, it embodies the brand ethos of celebrating defining life moments and honoring personal stories, turning a simple transaction into an emotional bond.
Ölçegler we Gaplama: 317 square meters
Bellikler: Moutai Brand Experience Space, Ecological Logic of Water, Soil, Air, and Microflora, The Chishui River, Brewing Ingredients, and Liquor Flavor Profile, Traditional Chinese Patterns, Wood Application, Soft Color Scheme, Tiered Brand Element System
Önümçilik Tehnologiýasy: Light natural woods like maple, oak, and beech account for 45 percent of the palette, evoking warm Eastern elegance. Metal makes up 20 percent, used for joints and detailing to enhance modern sophistication. Oyster gray and off white finishes comprise 30 percent, evoking visual calm and spatial breathability. Signature brand red is kept under 5 percent, reserved for key identifiers or focal installations. All materials prioritize environmental responsibility, durability, and tactile quality.
Dizaýn Kynçylygy: The core innovation is a living, interactive space that translates the biological traits of baijiu, such as respiration and evolution, into spatial forms and sensory engagement for the first time. Moreover, a tiered brand element system ensures consistency and adaptability across flagship stores, boutiques, and dedicated zones. Meanwhile, three traditional Chinese patterns are reimagined to seamlessly blend intangible cultural heritage aesthetics with modern retail contexts.
Gözleg: As consumption upgrades and the experience economy grows, premium baijiu brands must move from functional value to emotional resonance. As a national cultural symbol, Moutai aims to enhance cultural depth and contemporary relevance through spatial expression. To support brand strategic transformation, the design aligns with the desires of Generation Z and high net worth individuals for ritual, personalization, and cultural belonging, redefining the relationship between the brand and consumers.
Ylham: The design grows from the living nature of Moutai baijiu, expressing its continuous respiration through earthenware micropores and the gradual flavor evolution over time. It also draws on the natural logic of the Chishui River Basin, integrating water, soil, air, and microflora into spatial design and installations. Three traditional Chinese patterns symbolize hospitality, craft heritage, and flowing sauce aromas. Together, they form a spatial language that blends nature, time, and culture.
Taslama Dowamlylygy: The first flagship store is expected to open in Singapore in June 2026.
Iş Akymy: The space features multiple interactive installations. Sorghum and wheat are arranged in rhythmic arrays to reinforce regional identity. A dynamic color wheel illustrates how the Moutai hue evolves with age. A flavor wall decodes the complexity of sauce aromas through visual graphics and scent modules. Perforated screens inspired by the micropores of earthenware jars emulate the slow breathing of aging baijiu, functioning as both spatial dividers and poetic metaphors.
Topar Agzalary: Wendong Zhou,
Liandan Cui,
Qilin Yang,
Jingfan Chen,
Rugui Qiu,
Shuidong He,
Zuoxiu Zhang