Industrial Bank of China Bank Içerki Dizaýny by Scene Aesthetics Design Co., Ltd

Industrial Bank of China Bank Içerki Dizaýny by Scene Aesthetics Design Co., Ltd is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

KümüşIçki Bezeg· 2026

Industrial Bank of China Bank Içerki Dizaýny

by Scene Aesthetics Design Co., Ltd

Client: Industrial Bank Co., Ltd.‌

A' Design Award Kümüş Baýragy Winner in Içki Bezeg Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Industrial Bank of China Bank Içerki Dizaýny

Industrial Bank of China — 1680 inedördül metr meýdany öz içine alýan bank şahamçasynyň içerki dizaýnydyr. Giňişlik üç zolaga bölünýär: kabul ediş hyzmat zolagy, iş amallary zolagy we VIP zolagy. Uniwersal hyzmat kassalary öň tarapda ýerleşýär, kassir we geňeşçi iş orunlary bolsa arka ofis zolaklarynda ýerleşdirilendir. Akylly ugrukdyryş, nobat ulgamlary we sanly ekranlar hyzmat akymyny goldaýar. Ýörite zolaklar ýaşulular, hereket mümkinçiligi çäkli myhmanlar we çagalar üçin hyzmat edýär. Pes VOC boýaglar, gaýtadan ulanylan agaç, gaýtadan işlenip bilinýän metallar we öňünden taýýarlanan modullar ulanylýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Industrial Bank of China Bank Içerki Dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Industrial Bank of China Bank Içerki Dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Industrial Bank of China Bank Içerki Dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Industrial Bank Branch 3.0 Image Standard redefines conventional banking layouts by reorganizing the space into three key zones, including a lobby service area, a business transaction area, and a VIP area. This enhances the client experience for greater efficiency and comfort. The design ensures a consistent brand identity across all branches and promotes green, sustainable practices. It aims to create a modern banking space for both current business needs and future scalability.
Dimensions & Packaging: 1680 square meters
Tags: Scenario Driven Financial Space Design, Streamlined Client Flow, Rationalized Spatial Zoning, Seamless Front to Back Integration, Barrier Free and Inclusive for All Ages, Multiple Sensory Engagement, Modular Planning, Environmentally Friendly Construction, Standardized Brand Visual Identity
Production Technology: The design uses low VOC paints, reclaimed wood, and recyclable metals to reduce construction pollution. Prefabricated modules built in factories are assembled on site, shortening timelines and reducing noise and waste. Electronic screens and interactive digital signage replace printed materials, enabling content updates without using paper. Counters, seating, and other high contact surfaces use finishes that resist stains, withstand wear, and clean easily, helping to extend the service life.
Design Challenge: The challenge lies in creating an immersive financial environment where service flow is visible, client needs are understood, and brand value is felt. The counter area features flexible separation, with universal service counters positioned at the front, and teller and wealth advisor workstations relocated to back office zones. The VIP area is semi independent and fully equipped, offering diverse private and leisure spaces to support premium client events and deliver one stop service.
Research: Driven by advances in financial technology and rising client expectations, the branch uses a modular layout of lobby service, business transaction, and VIP areas to create a progressive experience journey from guidance to interaction to thorough service. Combined with innovations in brand empowerment and ecosystem integration, it delivers a smart financial space that balances professionalism, warmth, and a forward looking spirit, redefining the role of the bank branch in the digital age.
Inspiration: Rooted in the core brand identity, the design redefines its visual language and environmental aesthetics to deliver a consistent presence across all branches and offer a reliable, cohesive client experience. The space features white and gray as primary tones, enhanced with natural wood textures, Industrial Bank Blue, and Sustainable Green to create an environment that feels unified yet uniquely identifiable.
Project Duration: The design phrase of this project began in mid 2024, and the first flagship pilot branch opened in Shenzhen in January 2025.
Operation Flow: To boost efficiency and user experience, the branch integrates diverse smart digital solutions, including a self service zone available around the clock, an intelligent banking area, a smart guidance and queuing system, digital information display and interaction, and dedicated terminals offering training and app tutorials. Services support all age groups and special needs, with dedicated areas for seniors and individuals with mobility challenges, plus an engaging play zone for children.
Team Members: Wendong Zhou,
Ella.Y.Choi,
Qilin Yang,
Shuidong He,
Jingfan Chen,
Ziyou Liu,
Zuoxiu Zhang,
Lian Duan,
Xinran Liu,
Chang’an Luo