LA5 X House of Suntory Söwda Pop-Up by Saina Attaoui

LA5 X House of Suntory Söwda Pop-Up by Saina Attaoui is a highly esteemed winner of the very prestigious 2026 A' Design Award Kümüş Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

KümüşIçki Bezeg· 2026

LA5 X House of Suntory Söwda Pop-Up

by Saina Attaoui

A' Design Award Kümüş Baýragy Winner in Içki Bezeg Category

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Colors

The Design

About LA5 X House of Suntory Söwda Pop-Up

House of Suntory Katardaky Hamad halkara howa menzilinde ýerleşýän tejribe esasly söwda pop-up dükanydyr. Bu pop-up ýapon sungatyny we däp-dessurlaryny syýahatçylara ýetirmek maksady bilen Qatar Duty Free bilen hyzmatdaşlykda döredildi. Daşky görnüşi Machiya stilindäki agaç gözenekli panellerden ylham alyp, kompaniýanyň Ýaponiýadaky ilkinji dükanyna salgylanma hökmünde häzirki zaman görnüşinde täzeden ýorumlanýar. Ikebana sergileri we hekaýa gürrüň beriji elementler howa menziliniň içinde rahatlyk pursadyny döredýär. Dizaýn häzirki zaman görnüşini medeni miras bilen birleşdirýär.

The Recognition

About the A' Design Award Kümüş Baýragy

LA5 X House of Suntory Söwda Pop-Up A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. LA5 X House of Suntory Söwda Pop-Up ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. LA5 X House of Suntory Söwda Pop-Up köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Suntory Global Spirits has unveiled its first-ever House of Suntory experiential pop-up in partnership with Qatar Duty Free at Hamad International Airport.

Designed to immerse travellers in Japanese artistry and tradition, the pop-up combines modern design with cultural authenticity. The exterior takes inspiration from Machiya-style wood lattices, reinterpreted in a contemporary form as a nod to the company’s first shop in Japan.
Tags: Luxury, Whiskey, Pop Up
Inspiration: Inspired by the timeless philosophy of The House of Suntory, this experiential pop-up invites travellers to discover Japanese artistry through design, storytelling, and craftsmanship. Drawing on the heritage, the activation blends Machiya-inspired architecture with serene Ikebana displays to create a moment of calm within the airport. Through immersive storytelling, the space celebrates the harmony of tradition and innovation that defines Suntory’s whisky legacy.
Project Duration: Qatar, 4 months
Team Members: L'Atelier Five Ltd
Image Credits: L'Atelier Five

Read the Press Release