Free Estonian Güýmenje by Olga Raag is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Şekillendiriş Sungaty we Sungat Gurnamalary Dizaýny Competition Category.

KümüşŞekillendiriş Sungaty· 2020

Free Estonian Güýmenje

by Olga Raag

Client: KLG Eesti AS

A' Design Award Kümüş Baýragy Winner in Şekillendiriş Sungaty Category

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Colors

The Design

About Free Estonian Güýmenje

Bu üýtgeşik çeper eserde Olga Raag, 1973-nji ýylda awtoulag öndürilen ýyldan bäri Estoniýanyň gazetlerini ulandy. Milli kitaphanadaky sary gazetler surata düşürildi, arassalandy, düzedildi we taslamada ulanmak üçin redaktirlendi. Iň soňky netije 12 ýyl dowam edýän awtoulaglarda ulanylýan ýörite materialda çap edildi we ýüz tutmak üçin 24 sagat gerek boldy. Mugt Estoniýa, oňyn energiýa we nostalgiki, çagalyk duýgulary bilen adamlary gurşap alýan awtoulag. Her kimden bilesigelijiligi we gatnaşygy çagyrýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Free Estonian Güýmenje A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Free Estonian Güýmenje ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Free Estonian Güýmenje köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is unique,first in the World.I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply.New Old car.ZAZ968A.1973y.A car that draws attention, surrounding us with positive energy and nostalgic, childhood emotions which many people can relate to. It invites curiosity and engagement from everyone who sees it.
Dimensions & Packaging: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars-fullwrap, which lasts for 12 years, and which took 24 hours to apply.
Tags: car , design , new ,old , first , unique , beautiful
Production Technology: I used Estonian newspapers from the year when the car was originally produced 1973.Photographed the yellow newspapers at the National Library, spending weeks to clean, adjust and edit the files that I could use on this project.
The final result was printed on special material used on cars, which lasts for 12 years, and which took 24 hours to apply,
Print and fullwrap.
Design Challenge: Hardest part was to find New idea for old car.
Research: The project started in June 2019 in Estonia and finished in september 2019
Inspiration: I was inspired by this old car and an interesting time in the Soviet Union in 1973. A good chance to review were the newspapers from that year.
Project Duration: This car was designed in Estonia,2019. For Special occassions like weddings,birthdays,graduation etc.
Operation Flow: This car was designed for Special occassions like weddings,birthdays,graduation etc.
Team Members: video by Martin Lauri.
printed by "Valge Elevant Reklaam".Trükk & fullwrap.
Image Credits: Image #1:Photographer Martin Lauri,Car,2019.Image #2:Photographer Martin Lauri,Car,2019.Image #3:Photographer Martin Lauri,Car,2019.Image #4:Photographer Martin Lauri,Car,2019.Image #5:Photographer Martin Lauri,Car,2019.
Video:Martin Lauri,Free Estonian,2019.