Bürünç Sungat Esbaplary · 2020
Idea And Plan Kanselýariýa Önümleri
- A' Design Award Bürünç Baýragy 2020 in Sungat Esbaplary
- CLIENT: PK Design X Keskin Color
- Estimated Number of Design Views: 30,691
- Verification code B67B02DD32 · Verify this award
Colors
About Idea And Plan Kanselýariýa Önümleri
“Idea and Plan” seriýasy, edilmeli işleriň sanawlaryny, guramalaryny, ýygnaklaryny we pikirlerini yzarlamagyň gündelik ýüküni ýeňilleşdirmek üçin döredildi. Dizaýn prosesi dürli ok joururnallaryny, gurnaýjylary we dürli markalardan eskiz depderçelerini öwrenmek bilen başlandy, sanawyň we eskiz etmegiň dürli usullaryna has gowy düşünmek üçin dostlaryňyzyň we maşgalaňyzyň arasynda QandA. Pikir we meýilnama seriýasyna başgaça garaýyş gerekdi. Söz oýnamak, gapma-garşylykly reňkler, tipografiýa we öz-özüňi düşündirýän mazmun arkaly, seriýa gündelik jogapkärçilige reňk we gyzykly öwüşgin goşmak üçin döredildi.
About the A' Design Award Bürünç Baýragy
Idea And Plan Kanselýariýa Önümleri A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Idea And Plan Kanselýariýa Önümleri uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Idea And Plan Kanselýariýa Önümleri zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.
Press Kit
- Unique Properties
- This project is a collaboration between of two brands, PK Design and Keskin Color. The set consists of notebooks, planners and magnets. The design puts a play on the two words, idea and plan, and creates two different types of organizers, one for to do lists, one for ideas and sketches.
- Dimensions & Packaging
- Idea notebook: 13x21cm, hard cover, elastic fabric band for page protection
Plan notebook: 9x14cm, hard cover, elastic fabric band for page protection
Idea and Plan weekly planners: 26x12cm
Idea and Plan magnets: 10 x 19cm, notepad size: 8x11cm, a pencil included within the design - Tags
- stationery, organizer, notebook, planner, notepad, magnet
- Production Technology
- Production was realized by Keskin Color, which is both the client and the partner in the project. Keskin Color was responsible for the production and distribution of the products.
The notebooks are each 80 spread with 80 gr paper. All printing is in color. - Design Challenge
- The design needed to apply to a large audience and aim to organize their busy schedules and collecting all data in one place. The Idea notebook was tricky because the page layout had to be sufficient for an average person's hand writing and sketch process.
Colors were specifically made to cheer the owner of the products, literally adding a splash of color to everyday responsibilities and brain storming.
Another challenge was to make the products pop among other notebooks, planners and magnets. The typography and color scheme were designed to be loud and clear in order to quickly capture the attention of a possible buyer. - Research
- An overall search for a common ground and differentiating points among planners and bullet journals was a must prior to the design process. It was almost like a sociological research since the two concepts were to apply to a large mass.
Some of the other research steps were: many trips to different stationery shops, Q&A with friends and co-workers about note-taking and daily organizers and color tests to find the right ones. - Inspiration
- Daily chores and organizational skills.
Office life and the pace of modern world, mixed with humor and practicality.
Effects of colors on human psychology. - Project Duration
- The project started in September 2018, in Istanbul. Design was finished at the end of November 2018.
Products were on shelves in April 2019. - Operation Flow
- Idea and Plan stationery products are meant for personal use on a daily basis. Plan notebook is a small, pocket size notebook because since it is all about to-do lists and reminders so the owner has to carry it around. Idea notebook is a little larder than Plan, in order to capture the wonderful ideas, sketches, inventions and general brainstorming of its owner. Each notebook has an elastic fabric band in order to protect the content. The band can also be used as a pencil holder. The other products within the set use the same content and color scheme as the notebooks and appropriated to the specific product's size and use.
- Image Credits
- Image #1: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea and Plan, 2019
Optional Image #1: Art direction Polin Kuyumciyan, Photographer Seda Vardar, Idea And Plan, 2019
Optional Image #2: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #3: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
Optional Image #4: Art direction Polin Kuyumciyan, Photographer Kaan Çaldıran, Idea And Plan, 2019
