Seotun Saram Mobil Programma Interfeýsi by Donggyun Kang

Seotun Saram Mobil Programma Interfeýsi by Donggyun Kang is a highly esteemed winner of the very prestigious 2020 A' Design Award Demir Baýragy in Mobil Tehnologiýalar, Programmalar we Programma Üpjünçiligi Dizaýny Competition Category.

DemirMobil· 2020

Seotun Saram Mobil Programma Interfeýsi

by Donggyun Kang

Client: Seotun Saram

A' Design Award Demir Baýragy Winner in Mobil Category

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Verified Award Winner
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Colors

The Design

About Seotun Saram Mobil Programma Interfeýsi

Seotun Saram — psihologik maslahat almak isleýän adamlary hünärmen maslahatçylar bilen birleşdirýän mobil programma interfeýsidir. Ady heniz ussatlyga ýetmedik adamy aňladýar, hyzmat bolsa herkimiň başda başarnyksyz başlaýandygy pikirine esaslanýar. Bir ertekiler maslahatlaşmak bilen tanyş bolmadyk ulanyjylar üçin maslahat beriş amalyny ýönekeý usulda düşündirýär. Hekaýada iki gahryman peýda bolýar: Seotun, gyşarnykly maslahat alýan adam we Gobukki, ýuwaş, ýöne ynamdar maslahatçy. Ýyly kagyz dokumasy, gijeki asman gök öwüşginli reňkleri we golda çekilen nyşanlar wizual şahsyýeti kemala getirýär.

The Recognition

About the A' Design Award Demir Baýragy

Seotun Saram Mobil Programma Interfeýsi A' Design Award Demir Baýragynyň ýeňijisidir; bu gowy dizaýn edilen eserlerden garaşylýan hünär we senagat talaplaryny kanagatlandyrýan gowy dizaýnlara berilýän abraýly ykrarnamadyr. Demir ýeňijileri döredijileriniň uly başarnygyny, ýokary ugurlaşygyny, hünärmen düşünjesini we döredijilik ukybyny görkezýär. Seotun Saram Mobil Programma Interfeýsi uly baha berilýän, haýran galynýan we söýülýän, amaly we täzelikçi eser bolmagy garaşylýar. A' Design Award Demir Baýragyny gazanan bu dizaýn pudagyň iň oňat tejribelerini birleşdirýär we bilim we zehin bilen baglanyşykly ukyply tehniki aýratynlyklara eýedir. Seotun Saram Mobil Programma Interfeýsi jikme-jikligi üçin hormatlanylýar we dünýäni has gowy ýere öwürmäge kömek edýän ýaşaýyş hilini gowulandyrýan zatlary hödürlemek üçin dizaýn edilendir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 'Seotun-saram' means someone who is not skilled and used to, and our slogan means 'Everyone starts clumsily.' They made a fairy tale that expresses the process of counseling metaphorically for people who are not used to counseling. This fairy tale will be given to people who use this service.
Dimensions & Packaging: This psych consultancy service bring a message of hope and consolation to those in need with the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons.
Tags: SeotunSaram, CI, BI, Corporate Identity, Brand Identity
Production Technology: They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Design Challenge: This is to keep the negative and difficult image of psychological counseling friendly and warm. And to provide accurate psych consultancy information.
Research: There are two weaknesses in Korea's psychological counseling infrastructure. One is that anyone who doesn't have the right to run a counseling center, and the other is that the public has a negative perception of counseling. Although many people complain of psychological pain, policy is still incomplete and awareness is low. They wanted to introduce people to qualified psych consultancy centers to help customers receive professional counseling services in a more secure environment.
Inspiration: Seotun-saram is a service that connects a counselee with a professional counselor. In Korea, there is no right regulation on psychological counseling, so bad people can open counseling centers with certifications which are easy to obtain. With these problems persisted, people suffered from them, and perception of counseling became bad. They wanted people to get good counseling service through this and hoped their life to be warmer.
Project Duration: The project started in April 2017 and finished in August 2018 in Republic of Korea.
Operation Flow: They wanted to enable clients to get skilled counseling in a safer setting.They tried to convey warmth and give the right direction for counseling. There are two characters in Seotunsaram. 'Seotun' is a counsellee who lost and wandering. 'Gobukki' is a slow but reliable counselor who accompanies him to the end. In addition, the warm paper texture, lyrical navy blue of the night sky, and hand-drawn icons make up our service. This is simple, but valuable work.
Team Members: Creative director : Donggyun Kang
Creative director : Yangji Kim
Designer : Saea Kang
Designer : Jeesun Yim
Designer : Heejin Um
Designer : Habin Ku
Designer : Inhwa Song
Developer : Yumin Kim