Hch HCH moda butiginiň interýer dizaýny by SpActrum

Hch HCH moda butiginiň interýer dizaýny by SpActrum is a highly esteemed winner of the very prestigious 2021 A' Design Award Kümüş Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

KümüşIçki Bezeg· 2021

Hch HCH moda butiginiň interýer dizaýny

by SpActrum

Client: SpActrum

A' Design Award Kümüş Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #95823

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Hch HCH moda butiginiň interýer dizaýny

HCH häzirki zaman söwda merkezinde ýerleşen moda butigidir. Dizaýn nusgawy bazilikanyň meýilnamasyny ýatladýan simmetrik sütünli zaly esas edinýär. Şeýlelik bilen interýer täjirçilik häsiýetinden mukaddes häsiýete geçýär. Ýerleşiş şeýle hem gadymy grek ybadathanalaryna we Akropolyň wizual ok ýörelgelerine esaslanýar. Üç sany açyk gyzyl köpri biri-birine tarap gönükdirilip, myhmanlary çuň giňişligiň içinden geçirýär. Manekenler podiýum emele getirmek üçin köpri ýüzlerindäki deşiklere goýlup bilner. Aýna süýüm bilen berkidilen beton, terraso we polat ulanylýar.

The Recognition

About the A' Design Award Kümüş Baýragy

Hch HCH moda butiginiň interýer dizaýny A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Hch HCH moda butiginiň interýer dizaýny ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Hch HCH moda butiginiň interýer dizaýny köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as religion in ancient times.
Dimensions & Packaging: 700 sqm
Tags: Fashion, Basilica inspired, Pink Bridges, Customized Furniture, Modular Units
Production Technology: GRC, Terrazzo, Steel,
Design Challenge: The “bridges” are key points in the technical design and construction. The digitally designed construction ensured accuracy in the production phase. The laser-cut skeleton frame was produced under 3D computer controlled casting and assembled by expert technicians to support the complex GRC surface. Installation holes were made on the surface at certain intervals, and mannequins with stick ends can be inserted into these holes and welded into the lower supporting structure, to transform the bridges into a runway providing a vivid fashion scene to enhance the customer experience. The curved pink plates are shaped into axis-symmetrical shapes with pulled-in waists, and the bridgehead reminds people of a pink tongue, stirring the desire for fashion.
Research: This is a retail basilica, an altar of fashion. Surprisingly, we recognized a classic Basilica prototype in the symmetrical columnar hall of this modern commercial shopping mall during our first visit to the site. This discovery allowed us to explore the possibility of shifting the space from a commercial to a “sacred” one. We choose to highlight the ‘Basilica’ character to emphasise the status of consumption in today's society, having the same status as a religion in ancient times.
Inspiration: The layout is a result of learning from the ancient polytheistic temples in Greece. As a counterpart to the Polytheistic period, Greek temples in the Acropolis each had its own orientation. Inspired by the visual-axis projection principles of the Acropolis, the featured prop objects in the shop - the three “bridges” - are arranged to point to each other, to guide the visitors gradually walking through the deep space of the shop, without feeling the cashier’s desk is either too prominent or too remote.
Project Duration: Design: 2017-2018
Construction Completed: 2019
Team Members: Leading Architect: Yan Pan
Team: Zhen Li, Yu Zheng, Raz Keltsh,Ruonan Fan,
Image Credits: Hanqi LI, Zefeng ZHANG