Heytea Lab Shenzhen OCT Harbor Söwda içerki dizaýny by Uno Chan is a highly esteemed winner of the very prestigious 2020 A' Design Award Altyn Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.
AltynIçki Bezeg· 2020
Heytea Lab Shenzhen OCT Harbor Söwda içerki dizaýny
by Uno Chan
Client: TOMO Interior Design Firm
A' Design Award Altyn Baýragy Winner in Içki Bezeg Category
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The Design
About Heytea Lab Shenzhen OCT Harbor Söwda içerki dizaýny
Heytea Lab Shenzhen OCT Harbor — çaý brendiniň esasy dükany üçin döredilen söwda içerki dizaýnydyr. Giňişlik 1300 inedördül metri tutýar we bäş sany temaly laboratoriýa bölünýär. Periferiýa laboratoriýasy, buz öndürmek laboratoriýasy, süýji laboratoriýasy we illýustrasiýa laboratoriýasy birinji gatda, çaý gik laboratoriýasy bolsa ikinji gatda ýerleşdirilendir. Geometrik basgançak iki gaty birleşdirýär we içerki giňişligiň wizual merkezini emele getirýär. Zolakly çyralar we ýagtylyk plýonkalary potologa hem-de metal gözeneklere oturdylandyr. Gapdal diwarlardaky alýumin köpük listleri atlaz görnüşli çotgalanan metal bilen kontrast döredýär.
The Recognition
About the A' Design Award Altyn Baýragy
Heytea Lab Shenzhen OCT Harbor Söwda içerki dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Heytea Lab Shenzhen OCT Harbor Söwda içerki dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Heytea Lab Shenzhen OCT Harbor Söwda içerki dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- According to its market positioning and business strategies, Shenzhen Heytea Lab is designed as the first flagship store in the city. It is a successful practice based on the analysis of the current consumption habits and trends. By integrating commodity and experience with social function, this project is devoted to providing brand new consumption experience.
- Dimensions & Packaging
- The project covers a total of 1300 square meters. The interior space is divided into five different laboratories: the peripheral lab, the ice-making lab, the dessert lab and the illustration lab on the first floor as well as the tea geek lab on the second floor.
- Tags
- Interior, Commercial, New Tea, Chain Store, Cool, Pure, Heytea, LED, Youthful Atmosphere
- Production Technology
- The strip lights and light films are inlaid in the ceiling and the metal grilles to highlight the simplicity and elegance of the space. And the aluminum foam sheet covering the side walls is in contrast with the delicate satin brushed metal. Sitting by the window, you can have a great view of the luxuriant green and feel relaxed and refreshed.
- Design Challenge
- The ceiling of the Tea Geek Lab is designed according to the pitched roof to form blocks of different textures, against which a moon-shaped art decoration was created. With the moon hanging against the "starry sky" on the LED screen, a beautiful picture is gradually unfolding before people.
- Research
- Today, in face of the new consumer groups and new consumerism, how can we help Heytea, a popular new tea brand, to convey its individuality and to demonstrate its business strategies in product innovation, experience innovation and business integration? Optimizing every possible consumption procedure and creating immersive and interactive consumer experience are the basic logic for DOME DESIGN in the design of Shenzhen Heytea Lab.
- Inspiration
- Facing the complex background and business environment, the designer is based on the insights of the consumption experiences that the brand will bring to the consumers. The design goes beyond the conventional reference system, deconstructs the consumers' demands and feelings, and extends the potential value of Heytea in the background. Finally, by planning and operating, designers have successfully created the space value and new experiences with unique creativity.
- Project Duration
- The project started in March 2019 in Shenzhen and finished in September 2019 in Shenzhen.
- Operation Flow
- The geometric staircase leads customers to different labs on the first and second floors, and it is also the visual center of space.
- Patents
- Copyrights belong to Uno Chan, 2019.
- Team Members
- Uno Chan
Fei Xiao - Image Credits
- Image #1: Photographer En Xiao, Tea Geek Lab, 2019.
Image #2: Photographer En Xiao, Tea Geek Lab 2, 2019.
Image #3: Photographer En Xiao, Tea Geek Lab 3, 2019.
Image #4: Photographer En Xiao, Peripheral Lab, 2019.
Image #5: Photographer En Xiao, Artistic Installation, 2019.
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