From East Witrina Displeýi by Uplan Design is a highly esteemed winner of the very prestigious 2020 A' Design Award Altyn Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.
AltynIçki Bezeg· 2020
From East Witrina Displeýi
by Uplan Design
Client: Uplan Design
A' Design Award Altyn Baýragy Winner in Içki Bezeg Category
Verified Award Winner
Verify Award Status for #96997The Design
About From East Witrina Displeýi
From East — Şanhaýdaky söwda binasy üçin döredilen witrina displeýleriniň toplumydyr. Esasy displeý ýüzi we geçelgäniň gapdal ýüzleriniň her biri aýry bir pikire eýerýär hem-de müşderiniň ýöreýän ugry boýunça giňdenlik, gözbaş, ösdürme we ýygyndy görnüşinde ýerleşdirilendir. Temalar hytaý medeniýetini aždarha, feniks we durna ýaly gadymy bagt getiriji şekilleriň üsti bilen görkezýär. Şekil bermek, doldurmak we reňklemek üçin EVA materialy ulanylýar. Displeýler kyrk inedördül metri tutýar we güýçli adaty reňkler ulanylýar.
The Recognition
About the A' Design Award Altyn Baýragy
From East Witrina Displeýi A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. From East Witrina Displeýi deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. From East Witrina Displeýi güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The whole project is respectively placed in the main display surface and side display surface of the passageway, commercial building. Therefore, the different position of the window design, the designers give different ideas. "Inclusiveness", "origin", "promotion" and "collection", these themes not only have a logical relationship based on customers' moving lines, but also fully express the important theme of Chinese culture.
- Dimensions & Packaging
- The project covers a total of 40 square meters. The overall color is so obvious and not low. This is the characteristic of Chinese traditional art's application of color, and it is more in line with the charm of Chinese culture.
- Tags
- Window Design, Commercial, Flagship Store, Exhibition, Chinese Style, National Tide
- Production Technology
- In order to more fully present the advantages of these images, EVA materials is used as the main material in the creation process. No matter in the plasticity, filling and coloring of the shape, it is one of the best choices for the design of modern window design. Uplan Design also specially invite partners to improve the material technology.
- Design Challenge
- The complexity of the work lies in the complexity of the details. Dragon scales, Phoenix wings, crane feathers, almost every shape, has countless details. Each scale is almost different. Their size, bending angle and radian, positions and distances between them, and the logic of overlapping all need to be completed step by step according to the details.
- Research
- The East is an ancient civilization that has gathered for thousands of years. The mythological fables, classics of ancient books, inventions and creations, as well as technological innovations from time to time, all present the influence of this land on the world. Nowadays, more and more young people are beginning to be keen on the national tide. This is not only a breakthrough in the field of fashion innovation, but also a sense of pride and belonging in the return of culture.
- Inspiration
- In the image of concrete performance, designers have chosen the unique characteristics of Chinese culture, and are the most easily noticed dragons, phoenixes, cymbals, cranes. They are all ancient gods or auspicious symbol, and designers refine the exquisiteness of these cultures through creative methods, and make a perfect graft with the window design and fashion culture.
- Project Duration
- The project started in June 2019 in Shanghai and finished in July 2019 in Shanghai.
- Operation Flow
- The designer is required to first refine the drawings of the graphic design, refine the process, decompose the research composition and the split structure, and even carefully detail the angle of each feather before starting to implement grouping, collage, coloring and many more.
- Patents
- Copyrights belong to Uplan Design, 2019.
- Team Members
- Yang Shi
Xingliang Liao
Haiyan Zhu
Yang Zhong
Hao Ji - Image Credits
- Image #1: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #2: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #3: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #4: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
Image #5: Photographer Tian Ye and Mr. Ainiu, From East, 2019.
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