Five Senses Feast Çäre Giňişligi Dizaýny by Rong Chen and Artgital

Five Senses Feast Çäre Giňişligi Dizaýny by Rong Chen and Artgital is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Çäre we Waka Dizaýny Competition Category.

BürünçÇäre· 2020

Five Senses Feast Çäre Giňişligi Dizaýny

by Rong Chen and Artgital

Client: Asia Design Interior Renovation Co.ltd

A' Design Award Bürünç Baýragy Winner in Çäre Category

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Verified Award Winner

Verify Award Status for #99371

Visit Site View at A' Design Award Press Release Award Badge

Colors

The Design

About Five Senses Feast Çäre Giňişligi Dizaýny

Bäş Duýgy Baýramy, Taýwanyň Taýpeý şäherinde geçirilen wiski dadyş festiwaly üçin döredilen çäre giňişligi dizaýnydyr. Dizaýn bäş sany esasy interaktiw gurnama we dadyş barynyň şekilini görkezýär. Şeffaf duýgur ekran we üç litrlik çüýşe bişirme prosesini görkezýär. Ses prožektory we uly duýgur ekran paneli myhmanlary wizual we akustik mazmun arkaly ugrukdyrýar. Hakyky ýüpek, ses effektleri bilen utgaşdyrylyp, wiskiniň aýlanyşyny simulirleýär. Interaktiw ýagtylandyryş şüweleňi wiski çüýşelerini ulanyp, şeri paçaklarynda ýetişme prosesini ýatladýar. Maksat işjeň we çuňňur siňdirilen dadyş syýahatyny döretmekdir.

The Recognition

About the A' Design Award Bürünç Baýragy

Five Senses Feast Çäre Giňişligi Dizaýny A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. Five Senses Feast Çäre Giňişligi Dizaýny uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. Five Senses Feast Çäre Giňişligi Dizaýny zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To make Glenmorangie New Lasanta stand out in the competition among the numerous whisky producers eyeing Taiwan as an important market and to bring a brand-new experience in whisky tasting have been the primary goal of Glenmorangie WhiskyFest in Taipei.
Tags: Even Space Design, Glenmorangie WhiskyFest,
Design Challenge: The whisky tasting began with appreciating the colors of the whisky. The showroom displayed an interactive lighting show using whisky bottles. The amber glow of New Lasanta ‘s body color was simulated using the infused flows of light and shadow, recounting the story of how the whisky matures for two years in sherry casks and thus immersing visitors in the sunshine of southern Spain.
Research: New Lasanta’s soft, smooth mouth feel and rich flavor were ingeniously conveyed to visitors by means of innovative interactive devices. Starting from the eyes, the nose, to the fingertips and the tip of the tongue, sensual experiences were combined and transformed, engrossing visitors in this whisky-tasting feast.
Inspiration: Unlike the singularity and one-directionality of other wine tasting and displaying events, Glenmorangie WhiskyFest in Taipei organized five main interactive installations and a tasting bar, enabling visitors to do more than experience passively - their visit was transformed into a distinctive journey by appealing to the five senses of sight, smell, taste, hearing and touch. With proactive feedbacks, they could enjoy an immersive, real-time simulation that touched the heart.
Project Duration: Taipei, Taiwan
Operation Flow: By means of a transparent touch screen and a real three-liter bottle of New Lasanta, the unique brewing process and superb craftsmanship were visualized. Through such interactive devices as an audio spotlight and a huge touch-screen panel, visitors went on a visual, acoustic and historic journey throughout the world. When one’s fingers touched the real silk, the swaying of the smooth silk, together with sound effects, simulated the swirling and whirling of whisky. The after taste of whisky in the mouth lingered. Besides, by swiping the touch-screen panel, there emerged floating particles on the screen, highlighting the warm fragrance of New Lasanta merged with that of chocolate, creaming toffee, and honey dates.
Patents: Trademark belong to Glenmorangie
Video copyrights belong to Artgital Interactive Solutions
Team Members: Rong Chen
Artgital Interactive Solutions
Image Credits: IP, Glenmorangie
Video, Artgital Interactive Solutioins
Photo, Wei-Zhi Hong