Mixed Reality Esasy wezipesi: Holografiki gurnama by Aleksandr Volkov

Mixed Reality Esasy wezipesi: Holografiki gurnama by Aleksandr Volkov is a highly esteemed winner of the very prestigious 2020 A' Design Award Kümüş Baýragy in Çäre we Waka Dizaýny Competition Category.

KümüşÇäre· 2020

Mixed Reality Esasy wezipesi: Holografiki gurnama

by Aleksandr Volkov

Client: Economiton

A' Design Award Kümüş Baýragy Winner in Çäre Category

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Colors

The Design

About Mixed Reality Esasy wezipesi: Holografiki gurnama

Moskwa şäheriniň energiýa strategiýasy baradaky sergi diwarçasy üçin döredilen interaktiw holografiki gurnama Garyşyk Hakykatdyr. Gurnama goşmaça gatlaklar bilen giňeldilen Pepper's Ghost ýörelgesine esaslanýar. LED fon diwary, üç poluň proýektory we potologa oturdylan LED yşyklandyryş holografiki folga, aýnalar we ses bilen bilelikde işleýär. Janlandyrylan yşyk we kölege proýektirlenen obýektlere güýçli bolmaklyk duýgusyny berýär. Myhmanlar duýgur ekranda mowzugy saýlaýarlar we howada peýda bolýan we ereýän şekilleri hem-de grafikleri synlaýarlar.

The Recognition

About the A' Design Award Kümüş Baýragy

Mixed Reality Esasy wezipesi: Holografiki gurnama A' Design Award Kümüş Baýragynyň ýeňijisidir; bu owadan, belent we täsirli ýokary derejeli dizaýnlara berilýän adatdan daşary abraýly ykrarnamadyr. Kümüş ýeňijileri dizaýnerleriniň ajaýyp bilimini, zehinini we ýiti aňyny görkezýän aşa ýalpyldawuk we örän döredijilikli eserlerdir. Mixed Reality Esasy wezipesi: Holografiki gurnama ajaýyp, nusgalyk, üns çekiji derejede hünärmenlikli we çuňňur täzelikçi eser bolmagy garaşylýar. A' Design Award Kümüş Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine peýda berýän we ony öňe sürýän örän üns çekiji, haýran galynýan oýlap tapyşdyr. Mixed Reality Esasy wezipesi: Holografiki gurnama köpüň gabanjyna sezewar bolýan, isleglerimizi oýarýan, oňyn duýgulary getirýän we haýranlyk we geň galmagy döredýän eserdir.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The interactive installation was the central part of the exhibition stand and told about the energy strategy of the city of Moscow. To solve the presentation problem, we used hologram technology using a special approach, which allowed us to get a deep illusion of the presence of real objects. Due to the combination of screens, projections, mirrors and sound, we got all the attributes of real objects, except touch.
Dimensions & Packaging: 18000 х 10000 х 4500
Tags: Hologram, exhibition stand, interactive installation, holographic screen, Pepper’s Ghost, Ventuz, realtime graphic, infographics
Production Technology: We used the traditional Pepper’s Ghost concept. The setup itself consisted of a LED backdrop wall, three projectors for the floor and LED mounted to the ceiling. Using of the projectors gave the opportunity to extend animations from the backdrop wall via the floor onto the holographic foil. Also, we added plasticity to the hologram by providing it with an animated shadow. We created our own UI for a designers to make them work in general animation channel of entire scene.
Research: We have all seen holograms in science fiction films, but real technology is very far from these examples. How can we approach these results without going into fundamental physics? We found the most affordable technology and tried to add the missing elements. After going through different effects, we realized that the main thing that makes us believe in a hologram is its effect on the objects around, namely light and shadow. By adding these attributes, we get tremendous realism.
Inspiration: When we received a task to present a topic related to energy, we immediately wanted the graphics to be weightless and represent energy itself. When we started looking for suitable solutions, we discovered an old technology from 1584 - Pepper's Ghost. In its current form, it had a number of serious flaws and we decided to finalize it, which led us to unexpected and very interesting results.
Project Duration: The project started on October 3, 2017 in Moscow and finished on October 7, 2017. It was exhibited in the first International forum on energy efficiency and energy development "Russian energy week"
Operation Flow: Interaction with the installation took place using the touch screen. The user chose a topic of interest and watched objects, figures, and graphs that explain complex processes in the energy industry appear or dissolve in the air.