Altyn Çäkli Neşir · 2020
Zacapa Reserva Limitada 2019 Rom Gaplama Dizaýny
by Michelle Mak - forceMAJEURE Design
- A' Design Award Altyn Baýragy 2020 in Çäkli Neşir
- CLIENT: Diageo
- Estimated Number of Design Views: 54,059
- Verification code C8F2A738C9 · Verify this award
Colors
About Zacapa Reserva Limitada 2019 Rom Gaplama Dizaýny
Zacapa Reserva Limitada 2019 — ýyllandyrylan rom üçin çäkli tiražly gaplama dizaýnydyr. Altyn folga bilen ýazylan harplary bolan goňur etiketka içginiň ýantar we altynsöw öwüşginleri bilen sazlaşyk döredýär. Ýerli gwatemalaly senetçi zenanlar tarapyndan bu neşir üçin ýörite reňklerde örülen saman zolagy bolan meşhur petate guşagy çüýşäniň daşyna oralýar. Gabyň (kanistr) dizaýny Gwatemalanyň tebigy görnüşlerinden ylham alnan reňkleriň we teksturalaryň öwüşginlerini utgaşdyrýar. Gapda petate guşagy we tagam bellikleri ýazylan nyşan guşagy altynsöw öwüşginlerde görkezilýär.
About the A' Design Award Altyn Baýragy
Zacapa Reserva Limitada 2019 Rom Gaplama Dizaýny A' Design Award Altyn Baýragynyň ýeňijisidir; bu birinji derejeli, ajaýyp we tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Altyn ýeňijileri dizaýnerleriniň alymlygyny, paýhasyny we ussatlygyny görkezýän aşa täzelikçi, uzakgörüjilikli we göz gamaşdyryjy eserlerdir. Zacapa Reserva Limitada 2019 Rom Gaplama Dizaýny deňi-taýy ýok gymmat berýän, köp öwülýän, ugur kesgitleýän we ýadygärlik ýaly oýlap tapyş bolmagy garaşylýar. A' Design Award Altyn Baýragyny gazanan bu dizaýn sungatyň, ylmyň, dizaýnyň we tehnologiýanyň çäklerine uly peýda berýän we ony öňe sürýän ajaýyp, hormatly taslamadyr. Zacapa Reserva Limitada 2019 Rom Gaplama Dizaýny güýçli isleg duýgularyny döredýär, höwesi oýarýar, döredijiligi höweslendirýär we bizi haýran edýär.
Press Kit
- Unique Properties
- forceMAJEURE was asked to bring the Reserva Limitada liquid to life through the packaging. The brown label with rich gold foil lettering complements the amber and golden hues of the liquid. The signature petate band, handwoven in special colors for this edition by local Guatemalan craftswomen, proudly wraps around the bottle. For the canister, we blended washes of colors and textures inspired by the lush Guatemalan landscape. The signature band with tasting notes and petate band are treated in gold hues.
- Dimensions & Packaging
- Bottle: 750 ml
- Tags
- #limitededition, #packaging, #packagedesign, #brownspirits, #rum, #zacapa #guatemala
- Production Technology
- This design is inspired by the smoky overtones of the limited edition liquid. Visually, the black and white vignette contrasts with gold wavy lines that crisply cuts through the smoke motif. Also featured is Zacapa’s iconic petate or woven straw band, created by local Guatemalan craftswomen.
- Design Challenge
- The biggest challenge for this project was the realization and translation of the design intent into a beautifully printed canister that brought to life all the colors, finishes, textural embossing effects, and materials we had envisioned. While the brief called for a bespoke Limited-Edition design that elevated this product above some of the Zacapa range’s core liquids, some surprise restrictions and technical difficulties along the way forced us to be extra diligent, to constantly collaborate with the client’s supply team and the printers, and to be very creative with printing techniques to achieve a pack that truly represents the beauty of the liquid story.
- Inspiration
- Inspired by Master Blender Lorena Vasquez and her art of blending, forceMAJEURE created a design capturing dimensional layers of expressive movement and colors, enhanced by luminous golden details – a visual interpretation of Lorena’s art form. Zacapa Reserva Limitada is a culmination of expertise, experimentation and artistry released only once every few years. The 2019 creation is a mixture of aged rum reserves finished in exclusive wine barrels, resulting in a unique composition of flavors.
- Image Credits
- Image#1 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#2 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#3 Product Renderings: Mariana Escobar, forceMAJEURE Design
Image#4 Product Renderings: Mariana Escobar, forceMAJEURE Design
