The Mix Land Köçe Eşikleri Dükany by Yuan Lijun

The Mix Land Köçe Eşikleri Dükany by Yuan Lijun is a highly esteemed winner of the very prestigious 2020 A' Design Award Bürünç Baýragy in Içki Giňişlik we Sergi Dizaýny Competition Category.

BürünçIçki Bezeg· 2020

The Mix Land Köçe Eşikleri Dükany

by Yuan Lijun

Client: Xianxiang Design

A' Design Award Bürünç Baýragy Winner in Içki Bezeg Category

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Verified Award Winner

Verify Award Status for #99894

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Colors

The Design

About The Mix Land Köçe Eşikleri Dükany

Mix Land, Hytaýyň Hançžou şäherinde ýerleşýän köçe eşikleri dükanydyr. Dizaýn konsepsiýasy laboratoriýa keşbinden gözbaş alyp, köçe medeniýetini interýer bezegine ornaşdyrýar. Energiýa çykarmak, kondensasiýa we dargatma stoly diýlip atlandyrylýan üç sany dinamiki sungat gurnamasy ses, görüş we duýgy duýgularyny birleşdirip, özara täsirleşme tejribesini döredýär. Ýokary doýgunlykdaky neon gök reňk, reňkli äpişgeler we gapylar, şeýle-de sanly ekranlar esasy wizual şöhle nokatlaryny emele getirýär. Gurnama we sergi elementleri açyk giňişligiň içinde gaýtadan ýerleşdirilip bilner, şeýlelikde dükan hem täjirçilik, hem-de tejribe talaplaryna uýgunlaşýar.

The Recognition

About the A' Design Award Bürünç Baýragy

The Mix Land Köçe Eşikleri Dükany A' Design Award Bürünç Baýragynyň ýeňijisidir; bu döredijilik, ussatlyk we ýiti akyl bilen tapawutlanýan tapawutly dizaýnlara berilýän aşa abraýly ykrarnamadyr. Bürünç ýeňijileri dizaýnerleriniň giň tejribesini, hyýalyny we tapawutlylygyny tassyklaýan örän ussat we geň galdyryjy derejede döredijilikli eserlerdir. The Mix Land Köçe Eşikleri Dükany uly baha berilýän, haýran galynýan we söýülýän, üns çekiji derejede hünärmenlikli we täzelikçi zat bolmagy garaşylýar. A' Design Award Bürünç Baýragyny gazanan bu dizaýn sungatda, ylymda, dizaýnda we tehnologiýada iň oňat tejribeleri öz içine alýar we jikme-jiklige edýän üni bilen ajaýypdyr. The Mix Land Köçe Eşikleri Dükany zerurlyklary ajaýyp derejede kanagatlandyrýar, isleglere degýär, duýgulary özüne çekýär we gyzyklanmany çekýär.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The concept of store starts from the laboratory and tries to use street thinking methods and visual expression to make the interior display of this space as dynamic as street culture. The designer adds three dynamic art installations to it, energy extraction, condensation and decomposition table, which all together through sound, vision and touch gives consumers a more immersive interactive experience.
Tags: street culture,art installations,interactive experience,retail,interior design
Production Technology: Our impression of labs is usually accompanied with wild colors generated from various chemical reactions - the wildest colors of all, neon is also a commonly used design element in the street culture. Designer Yuan Lijun used neon in The Mix Land as highlights of the space - highly saturated neon blue installation, colorful windows and doors that create constantly changing shadows and flickering numbers on digital screens.
Design Challenge: From the perspective of street culture to consider traditional design
Research: It is through such means as the optimization and transformation of traditional retailing methods, the application of street thinking methods, the addition of interactive experiences like art installations that better connections with consumer groups and more output channels of the content are established.
Inspiration: Street culture is a high-profile area in the fashion industry in recent years. With the change of consumer groups, the traditional retailing methods of stores also need to be changed accordingly. Through non-traditional designs, the interpretation of the inner spirit of street culture makes young people feel resonate and provokes the desire to explore its internal.
Project Duration: The project was launched in HangZhou in March 2019, completed in August, and exhibited in September
Operation Flow: The Mix Land is an open book - display installations can be easily re-Arranged in the open space, making the space adaptive to diverse changes, taking care of both the commercial and experiential needs for the space.
Team Members: Designer: Yuan Lijun
Image Credits: Image#1:Photographer Wang MinJie,HangZhou,2019
Image#2:Photographer Wang MinJie,HangZhou,2019
Image#3:Photographer Wang MinJie,HangZhou,2019
Image#4:Photographer Wang MinJie,HangZhou,2019
Image#5:Photographer Wang MinJie,HangZhou,2019