Game Fuel Team Optic Champions Can Lata ng Inumin by PepsiCo Design and Innovation

Game Fuel Team Optic Champions Can Lata ng Inumin by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2020

Game Fuel Team Optic Champions Can Lata ng Inumin

by PepsiCo Design and Innovation

Client: PepsiCo Design and Innovation

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #100576

View at A' Design Award Press Release Award Badge

Colors

The Design

About Game Fuel Team Optic Champions Can Lata ng Inumin

Ang Game Fuel Team Optic Champions Can ay isang limitadong edisyon ng lata ng inumin na nilikha para sa komunidad ng gaming. Ang pangunahing disenyo ng packaging ay inangkop upang ipakita ang Optic Gaming team, na ang mga miyembro ay nagsusuot ng puti tuwing paligsahan. Ang puti ang bumubuo sa background ng lata, na may mga bahid ng berde. Ipinakita ang isang custom na guhit ng bawat miyembro ng koponan bilang isang photorealistic na larawan. Ang direktang pag-print, tactile varnish, at isang nakausli na tatlong dimensyong (3D) na akabado ay nagbibigay-diin sa buong katawan ng lata. Isang matte na acabadong tinta sa piling bahagi ang nagpapalitaw sa mga kulay na metaliko.

The Recognition

About the A' Design Award na Bakal

Ang Game Fuel Team Optic Champions Can Lata ng Inumin ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Game Fuel Team Optic Champions Can Lata ng Inumin ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Game Fuel Team Optic Champions Can Lata ng Inumin ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design team created a custom illustration of each member of the team. What sets these commemorative cans apart is the technology used in executing the photo realistic portraits. The cans were printed with a direct printing process, tactile varnish, and raised 3D finish. This gave the cans a premium feel, as they were embossed across the entire body of the can and illustration. A matte finish on the ink in selective areas made the metallics pop, for a completely custom look and feel.
Inspiration: Mtn Dew AMP Game Fuel Optic Champions Ltd Ed Cans were developed as a show of love and dedication to the gaming community. MTN DEW adapted the flagship packaging design to reflect crucial aspects of the Optic Gaming team. The team is notorious for wearing Championship whites on tournament Sundays, so it was important for the color white to play prominently into the design. This led to a modern design with an all white background and pops of green.

Read the Press Release