Chu Cellar Pambalot ng Inuming Alak by Yong Wu

Chu Cellar Pambalot ng Inuming Alak by Yong Wu is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Chu Cellar Pambalot ng Inuming Alak

by Yong Wu

Client: Shenzhen everbright creative packaging design co. LTD

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Chu Cellar Pambalot ng Inuming Alak

Ang Chu Cellar ay isang disenyo ng packaging para sa isang inuming alak na ginawa sa Hubei, China. Ang bote ay gawa sa seramika, at ang hugis nito ay gagaya sa isang set ng chime bells, isang kultural na artifact ng sinaunang estado ng Chu. Ang guhit sa katawan ng bote ay hinulma gamit ang open mould, at ang kahon ay gawa sa kahoy. Ang mga umbok at lukob na linya sa ibabaw ay nagpapababa sa posibilidad ng pagkadulas kapag ito ay hinahawakan o ginagalaw. Ang base ng kahon ay gumaganap bilang display stand, kaya ang walang lamang bote ay maaaring itago bilang isang palamuti. Ang layunin nito ay ipakita ang kasaysayan at kultura ng rehiyon kung saan ito nagmula.

The Recognition

About the A' Design Award na Bronse

Ang Chu Cellar Pambalot ng Inuming Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Chu Cellar Pambalot ng Inuming Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Chu Cellar Pambalot ng Inuming Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yellow crane tower is a kind of liquor produced in hubei, China. The original intention of the design is to reflect the historical culture of the place of origin, so that consumers can feel the profound historical background of the product while tasting the liquor, and bring beautiful visual enjoyment at the same time. After drinking the liquor, the packaging base can be combined with the bottle as an art deco.
Dimensions & Packaging: 170 (L) x130(D) x 320 (H)
Tags: Alcohol，black，Package Design，liquor，Chinese，Graphic Design
Production Technology: The bottle is made of ceramic, the grain on the bottle body is cast in open mould, and the box is made of wood.
Design Challenge: We wanted the packaging to be better used instead of being thrown away, so we considered reuse when creating, so we made the base of the box into an exhibition stand, making the bottle more like an ornament.
Research: Customers want a product that reflects the cultural image of the brand's origins. At the beginning of the project, the design team visited the place of origin, read a large number of historical documents, had a deep understanding of the local cultural history and drinking habits, and designed a better plan for displaying chu culture.
Inspiration: Yellow crane tower wine is produced in the birthplace of chu culture in China. They need a product that shows the local history and culture. Therefore, the shape of the bottle imitates that of chime bells, a cultural relic of the state of chu. This is the most direct manifestation of chu culture.
Project Duration: The project started in shenzhen in April 2019, finished sample production in shenzhen in June 2019, and went on sale in China in February 2020
Operation Flow: This design allows drinkers to better feel the cultural appeal of the product. It has collectable value.
Team Members: The designer：fuyu yang
The designer：yong wu