Co Ba Coffee Pagpapakete ng Kape by My Linh Mac

Co Ba Coffee Pagpapakete ng Kape by My Linh Mac is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Co Ba Coffee Pagpapakete ng Kape

by My Linh Mac

Client: Mmac

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #100984

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Colors

The Design

About Co Ba Coffee Pagpapakete ng Kape

Ang Co Ba Coffee ay isang disenyo ng pagpapakete na ginawa para sa isang tatak ng kape ng Vietnam. Ipinapakita ng pagpapakete ang egg coffee, isang tradisyunal na inumin mula sa Vietnam na kaunti pa rin ang nakakaalam sa ibang bansa. Ang logo ay batay sa isang minimalist na larawan ng tagapagtatag. Ang pangalan ng tatak ay hango sa isang terminong Vietnamese para sa tiyahin at nagpapaalala sa mga ugnayang pampamilya at buhay-komunidad. Ang mga kulay ay hinango mula sa tanawing agrikultural kung saan pinatutubo ang mga buto ng kape. Ginamit ang recyclable na papel at polyester para sa mga pouch at stationery. Ang modernong disenyo ay nakalaan para sa mga mahilig sa kape na laging naglalakbay.

The Recognition

About the A' Design Award na Bronse

Ang Co Ba Coffee Pagpapakete ng Kape ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Co Ba Coffee Pagpapakete ng Kape ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Co Ba Coffee Pagpapakete ng Kape ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Co Ba Coffee is a new coffee start-up by Ms. Huong also known as Co Ba from Hoi An. Co Ba wants to introduce Vietnamese food and coffee culture to the world. Co Ba wants to highlight the identity and creativity with unique caffeinated beverages that break from French colonization coffee traditions. The goal is to introduce the authentic and unique egg coffee, part of Vietnamese culture for decades, but still very new to the rest of world's food map.
Dimensions & Packaging: Coffee Pouch Dimension: 3/8" x 2 1/2" x 13" inches
Tags: graphic design, visual communication, coffee brand, packaging design, stationery design, illustration
Production Technology: Stationaries and product packaging with recyclable paper and polyester.
Design Challenge: As the client is from and locates in Hoi An, Vietnam and the designer is based in Chicago, online, cyber communication was quite challenging due to the different time zone.
Research: Methodology: One-on-one consultation with client, historical research on Vietnamese food evolve through colonization, collect visual data such as images of Vietnam's landscape that tell local folk culture and stories, online marketing.
Objective: To establish an attractive coffee brand to consumers of all ages.
Inspiration: The logo design is based on a minimalist image of Ms. Huong. We used Co Ba a Vietnamese term for the second aunt in a Vietnamese family, as our brand name to symbolize the nostalgia of family bonds, cultural and community cohesion. The brand has a strong identity reinforced through package design as the packaging incorporated colors from the Vietnamese agricultural landscape where the coffee beans are cultivated.
Project Duration: October 2019- Jan 2020, Chicago, IL, USA
Operation Flow: The appeal of the design is a modern packaging integrated with the bold, flavorful coffee that is meant to attract coffee drinkers on-the-go such as teenagers and young adult, who also the brand's main consumer target.
Patents: copyrights belong to My Linh Mac, 2020
Team Members: Graphic Design & Illustration by My Linh Mac