Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad by Etereo Pte Ltd

Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad by Etereo Pte Ltd is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad

by Etereo Pte Ltd

Client: Etereo Pte Ltd

A' Design Award na Bronse Winner in Pakete Category

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Colors

The Design

About Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad

Teksto ng Aklat: Ang Adore ay isang disenyo ng packaging para sa mga sanitary pad. Ginagamit ng packaging ang isang handwritten na typeface bilang pangunahing elemento ng disenyo upang lumikha ng pakiramdam ng kabataan at kasiglahan. Ang layout ay minimal at nakalagay sa isang payak na background, kaya't ang atensyon ay napupunta sa tema ng kalusugan ng kababaihan. Ang bawat pack ay gawa sa lubos na naselyohang aluminum foil na may resealable na pansara, na nagbibigay-daan sa mga gumagamit na kumuha ng kailangan at isara muli ang pack upang protektahan ang mga pad mula sa mga mikrobyo at bakterya. May tatlong sukat na ginawa, para sa pantyliner, day, at night use.

The Recognition

About the A' Design Award na Bronse

Ang Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Adore Repackaging Pangunahing Tungkulin: Packaging ng Sanitary Pad ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: To characterize ADORE, we used Aloja, a handwritten font to recreate a sense of youth and vibrancy. The overall design is minimal against a plain background to draw attention to the product benefits which ADORE wants to focus - feminine health! It is the first in the market to use a loud and fun font as the core design element on the packaging.
Dimensions & Packaging: Pantyliner (Get Comfortable): 120 mm X 23 mm x 70 mm
Day (Happy Days): 105 mm X 25 mm x 82 mm
Night (Sweet Dreams): 155 mm X 31.5 mm x 90 mm
Tags: Sanitary Pads, Repackaging, Rebranding, Females
Production Technology: Every material and component of ADORE Sanitary pads are carefully selected and sourced from Japan, Korea and Malaysia.⁣ The sanitary pads packaging is designed as a fully sealed aluminium packaging with re-sealing ability, with the goal of keeping the sanitary pads germs and bacteria-free. While working on the prototype to ensure that the measurements are workable, we printed the artwork on poster-sized Artcards and folded them into boxes to test on the functionality. After rounds of adjustments and refinements on the designs, we then finalised on the right sizings to fit in the required pads and proceed with mass production.
Design Challenge: The challenge is to design an entirely new look for ADORE while at the same time, maintaining ADORE's strong brand recognition among her loyal customer base.
Research: Started with market research, we surveyed on the trending look and designs that are popular in the female market. From the data that we have collected, we came up with 3 variations of designs to focus on. After rounds of enhancements, we decided to use Typography as the main design element, to keep the design minimalist while at the same time, eyecatching.
Inspiration: We are commissioned by ADORE to recreate a new packaging experience, accompanied by a rebranding strategy to strengthen her brand positioning. ADORE is designed for the modern woman who is independent, professional and confident. ADORE new look is chic in its simplicity and yet functional in its clean design. A survey has been conducted on this group of females, to better understand the preference in design for sanitary packaging.
Project Duration: The project started in November 2018 and was launched in Islandwide in Singapore in April 2019.
Operation Flow: The packaging is a resealable aluminium foil which users are able to take whatever they need and seal it back for future usage. The goal is to keep the hygiene level to the highest standard, preventing the sanitary pads to be contaminated by germs and bacteria.
Team Members: Creative Designer: Kellyn Ho Ying Xian
Creative Director: Wendy Heng Mui Peng