Rosé Label ng Alak na Rose by Ximena Ureta

Rosé Label ng Alak na Rose by Ximena Ureta is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Rosé Label ng Alak na Rose

by Ximena Ureta

Client: Concha y Toro

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #101247

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Colors

The Design

About Rosé Label ng Alak na Rose

Ang Rose ay isang label ng alak na dinisenyo para sa rose wine na gawa sa Chile. Ang label ay may sukat na 85 by 90 milimetro at nakalimbag sa texturadong papel na 89 gramo bawat metro kuwadrado. Limang natatanging kulay ang ginamit sa digital offset, kasama ang ginintuang foil, itim na foil, at may relief at bas-relief na pagtatapos. Ang disenyo ay inspirasyon ng mga rosas, talulot, dahon ng ubasan, at ang malambot na kulay ng kalangitan sa gabi. Ang mga sanga ng ubas ay pinaghalo-halo sa paligid ng teksto. Ang bote ay may laman na 375 mililitro, isang maliit na format na bago pa lamang sa kategoryang ito ng alak sa Chile.

The Recognition

About the A' Design Award na Bronse

Ang Rosé Label ng Alak na Rose ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Rosé Label ng Alak na Rose ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Rosé Label ng Alak na Rose ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It is a delicate and feminine design, which comes to meet the world trend in consumption of Rose led by women. The function of this product is to strengthen their complicity, and connect them with life’s simple and special moments, in order to foster the enjoyment of a young community. Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This Rose is pioneering its category in Chile, launching in a small size of 375 ml.
Dimensions & Packaging: Label Dimension: 85x90 mm
Tags: wine label, packaging, design, label, wine, concha y toro, ximena ureta
Production Technology: Printed on Aconcagua Martele paper 89 grs / m2, in 5 special colors, in Digital Offset with gold-foil, black-foil, relief and bas-relief finishings.
Design Challenge: We researched different Rose packagings around the world, to produce a unique and original design among products of the same Rose vine, whose target group were also women from different countries.
Research: The Rose de Concha y Toro label conveys elegance and femininity. It was harvested in 2019, its origin is 79% of Itata and 21% of the Central Valley of Chile, it contains in its strains, 76% of Cinsault, 9% of Carmenere, 9% of Syrah and 3% of Garnacha It was bottled in June 2019. Its soil is clay loam type, granitic colluvial, and very good permeability; of an exquisite pale damask color with strawberry aroma, and delicate notes of grapefruit and melon, in addition to subtle floral aromas.
Inspiration: The Rose packaging for Concha y Toro is inspired by the delicacy of roses, petals, and their fragrance. By spring, the freshness of its colors, and the subtlety of fruity notes, such as grapefruit, pomegranate and melon. By vineyards and their leaves. By nature. By the tranquility evoked by the last shades with which the clouds and the sea are dyed in the evening. Its inspiration is elegant, soft and feminine.
Project Duration: This project started in November 2018 in Santiago of Chile and finished in March 2019.
Operation Flow: Its consumers are single professional women, who live on their own and like to have new experiences with easy drinking wines. This product is usually consumed cold, and it is ideal to accompany as an appetizer. It has perfect pairing with cheeses as well as light entrees and fresh salads.
Team Members: Art Direction and Design: Ximena Ureta
Production: Juan Rojas
Label Print: CCL Label Chile
Image Credits: Diego Agurto