Moutai Pambalot ng Alak by Yu Kai Liu is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Moutai Pambalot ng Alak

by Yu Kai Liu

Client: Shenzhen yoto Packaging Technology Co.,Ltd.

A' Design Award na Bronse Winner in Pakete Category

17,390

Verified Award Winner

Verify Award Status for #101364

View at A' Design Award Press Release Award Badge

Colors

The Design

About Moutai Pambalot ng Alak

Ang Moutai ay isang disenyo ng pambalot para sa isang Chinese baijiu liquor. Ang kahon ang unang naglapat ng prinsipyo ng pull-card changing pattern sa isang istruktura ng pambalot. Kapag hinila ang isang card, nagbabago ang nakalimbag na ilustrasyon, na naghahayag ng labindalawang hayop ng Chinese zodiac at mga mitolohikong pigura na nagtitipon para sa isang piyesta sa Maotai Town. Ang mga ilustrasyon ay tumutukoy sa tradisyonal na kulturang Tsino at estetika. Ang bote ay ginawa gamit ang teknolohiya ng seramika. Gumamit ng three-dimensional low-temperature embossed paper upang mapanatiling tapat ang mga pattern sa disenyo. Ang kahon ay may sukat na 140 by 125 by 300 milimetro.

The Recognition

About the A' Design Award na Bronse

Ang Moutai Pambalot ng Alak ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Moutai Pambalot ng Alak ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Moutai Pambalot ng Alak ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packing box skillfully uses the pull change pattern principle to combine the pattern, breaks the conventional packaging, can change the fairy pattern, and expounds the fairy trace of Maotai wine more vividly. Unique illustration style and different shapes of the zodiac gathered in Maotai Town, opened a grand feast.
Dimensions & Packaging: Box size:140（ mm）X125（ mm）X300（ mm）
Ceramic bottle capacity:500ml
Bottle height diameter
Tags: maotai, baijiu, illustration, zodiac, packaging design
Production Technology: It is the first to apply the principle of drawing and changing card in the box shape of packaging. Ceramic technology is an important embodiment of Chinese art. Three-dimensional low-temperature embossed paper can better reflect the pattern fidelity.
Design Challenge: The relationship between the zodiac and Maotai,How to apply the changing pattern of drawing to the packing box
Research: Create a new moutai twelve zodiac wine, after thinking about how the twelve zodiac, make the grand scene. Illustrator is a kind of test, through a variety of ways to try, the final formation of the current style of illustration. Packaging box is the principle that changes a design from an Angle, let a person have a kind of immersive feeling. The design adopts a novel approach and combines the Chinese zodiac, traditional culture and aesthetics. The legend of making wine with twelve Chinese zodiac animals and gods set off the unprecedented grand banquet in maotai town.
Inspiration: Pull the changing fun card to awaken the memory of childhood, change the new Maotai Town 12 zodiac signs and fairies in tasting wine, creating a feast belonging to our younger generation. Different morphological characteristics represent Chinese women's Ode to Joy together
Project Duration: The project started in shenzhen in October 2019 and was completed in shenzhen in February 2020.
Operation Flow: Skillfully use the concept of changing patterns, fully embodies the vivid picture, let people have a kind of impulse to try. Elaborate drawing of the twelve zodiac patterns, a heavenly feast, people linger.
Team Members: Designer：Yu Kai Liu
illustrator：Cheng Tian Sheng
Art Director:Su Yong
Dsign Directo:Li Yu Chun