KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior ni Justin Vinet - Model/ctzn

Ang disenyo na KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior ni Justin Vinet - Model/ctzn ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Ginto sa Kategoryang Paligsahan na Disenyo ng Interyor na Espasyo at Eksibisyon.

GintoInteryor· 2020

KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior

ni Justin Vinet - Model/ctzn

Kliyente: Unique Store Fixtures

Nagwagi ng A' Design Award na Ginto sa Kategoryang Interyor

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Mga Kulay

Ang Disenyo

Tungkol sa KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior

Kinatawan ang konsepto at pangkalahatang tatak sa isang makabagong paraan sa pamamagitan ng disenyo ng tindahan, partikular para sa pamilihan ng Canada at kliyente ng Yorkdale. Gamit ang karanasan ng isang nakaraang pop up at internasyonal na mga lokasyon upang makabago at pag-isipan muli ang buong karanasan. Lumikha ng isang ultra-functional store, na gagana nang maayos para sa isang napakataas na trapiko, masalimuot na espasyo.

Ang Pagkilala

Tungkol sa A' Design Award na Ginto

Ang KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang KitKat Chocolatory Ang Komersyal Na Disenyo Ng Interior ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Represent the new concept & overall brand in a innovative way through the design of the store, specifically for the Canadian market and Yorkdale Clientele.
Using the experience of a previous pop up and international locations to innovate and rethink the entire experience and program of the operation.
Create a ultra-functional store, both in the FOH & BOH, that would work well for a very high traffic, programmatically complicated space.
Mga Tag: pop-up, interactive, branding, experience, flagship,
Teknolohiya sa Produksyon: The success rested upon execution and coordination of 60 custom millwork pieces. On our end, utilizing software for design development, rendering, and drawing execution, we worked through design stages rapidly, parallel pathing to expedite the process in a tight timeline. This subtle representation comes in the execution of the floor tiles, the floor inlayed messaging, custom lighting. This was to have the store resonate with the brand and have customers psychological associations be subliminal and intriguing.
Hamon sa Disenyo: It was challenging to determine best methods to appeal to multiple demographics and stay true to brand while creating a fun experience.
The tight timeline was a hurdle but in this case because of intricate design many interrelated parts, called for coordination. There are design guidelines the needed to be followed that created additional criteria outside of standard building codes and guidelines of a project not in a mall.
The small space size added a hurdle, in the small setting all trades had to work over each other at any moment during construction.
Pananaliksik: All research was utilized from the pop-up conducted the previous year along with the insights gained from the various locations in other markets, most notably the Australian location. There was also a lot of insight gained from the information provided by the mall.
This research enabled us to understand the real-world requirements for the various functions of the store and to ensure that the space could be maximized.
Inspirasyon: For Kitkat Chocolatory we were approached with the design opportunity to create the first permanent North American location. Our design concept was centered around ideas of a Chef Table and Maker Studio to ensure that the result would not only be beautiful, engaging, and interactive but would work well for the malls target and existing clientele. Technical for the project was from our extensive combined operational experience at Modelctzn in tandem with knowledge from Nestles previous popup.
Tagal ng Proyekto: The project began February 12th 2019 and finished on November 14th 2019 in Yorkdale Shopping Centre.
Daloy ng Operasyon: The primary focus is the customer can come in and customize a Create Your Break Kitkat bar. They do this by choosing a chocolate base, choosing various inclusions, and customizing a message for the packaging. The second interaction is core to the Chef Table concept and takes place at a purpose-built area in the open kitchen section of the retail experience. The third interaction takes place as a more standard retail experience where the customer can purchase pre-made Kitkat bars and associated merchandise.
Mga Patent: Copyrights belong to Nestle, 1911
Mga Miyembro ng Koponan: Design: Justin Vinet
Branding: Patricia Tay
Architecture: Steven Fong
Builder: Nilton Tavares
Millwork: Ferro Corrente
Flipboard: Jeff Nowak
Stone: Liz Margles
Lighting: Kate MacNeill
Signage: Simon Ho
Flooring: Raffaele Calafati
Furniture: Jared
Mga Credit ng Larawan: Photographer: One Method, 2019