Winter Navel Orange Package by Chao Xu is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2020

Winter Navel Orange Package

by Chao Xu

Client: Caixiao Tian agricultural development pty ltd

A' Design Award na Bronse Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #101508

View at A' Design Award Press Release Award Badge

Colors

The Design

About Winter Navel Orange Package

Ang disenyo ay upang maitaguyod ang orange, na pinangalanan na taglamig ng taglamig, na ginawa mula sa isang organikong bukid. Kasama sa package ang dalawang laki ng mga kahon ng karton, impormasyon card, sobre para sa orange peeler. Ang hukbong-dagat ng taglamig ay maaari lamang mapili pagkatapos ng binyag ng apat na mga panahon. ang hamon ng disenyo ay upang ilarawan ang kahalagahan ng pinahabang rutin ng paglago at iba't ibang anyo ng isang puno ng kahel sa panahon ng apat na mga panahon sa package. Ang koponan ng disenyo ay dumating sa isang pagguhit na kinasihan ng kuwento ng jack at beanstalk. Binibigyang diin ang paniwala ng pagkakaisa sa pagitan ng kalikasan at sangkatauhan.

The Recognition

About the A' Design Award na Bronse

Ang Winter Navel Orange Package ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Winter Navel Orange Package ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Winter Navel Orange Package ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The design is to promote the orange, named winter naval, produced from an organic farm in southern china. the package includes two sizes of cardboard boxes, information cards, envelopes for orange peelers and the protection sheets for oranges.
Dimensions & Packaging: this package design was manufactured in two different sizes:
1. 5kg pack, 360mm x 263mm x 141mm
2. gift pack, 260mm x 260mm x 80mm
Tags: package design, food package, fruit package, hand drawing
Production Technology: the illustration on the package was hand drawn with watercolor and color pencils, then scanned into photoshop to future modification. it then combine with pattern and logo generated by computer.
Design Challenge: Rather than using simple computer drawing for the package, we choose to use hand drawing to demonstrate the spirit of craftsman. the winter naval orange can only be picked after the baptism of the four seasons, client asked to promote this feature to customers through package design, that's why we use hand drawing and illustrate different form of orange tree through four seasons.
Research: we did research on how winter navel grow in different seasons and what does an orange tree looks like during various stage. meanwhile we studied watercolor drawing techniques in order to produce vivid image for package design.
Inspiration: Our aim is to illustrate the significance of winter navel's elongated growth routine and the prosperous state of the farm. To redefine the traditional appearance of agricultural products, the design is created with vibrant energy in response to the taste to younger generations. The twisted and intertwine stems of an orange tree depicted in four seasons is inspired by the tale of jack and the beanstalk. It suggests a powerful growth of the orchard, and emphases harmony between nature and mankind.
Project Duration: The project started in June 2019 in Hangzhou and finished in July 2019 in Hangzhou, and was manufactured in Guangzhou in August 2019.
Operation Flow: we use watercolor as main tool to illustrate the growth process of winter navel. we also demonstrate the beauty of farmland scenery.
Team Members: Creative director: Chao Xu
Watercolor illustration: Mohan Ni
Graphic design: Chao Xu