2030 Messaging Gift Regalong Card ni Tist

Ang disenyo na 2030 Messaging Gift Regalong Card ni Tist ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2020 A' Design Award na Bakal sa Kategoryang Paligsahan na Disenyo ng Panregalong Kagamitan.

BakalPanregalong Kagamitan· 2020

2030 Messaging Gift Regalong Card

ni Tist

Kliyente: Tist

Nagwagi ng A' Design Award na Bakal sa Kategoryang Panregalong Kagamitan

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Mga Kulay

Ang Disenyo

Tungkol sa 2030 Messaging Gift Regalong Card

Ang 2030 Messaging Gift ay isang serye ng mga gift card na idinisenyo para sa mga mamimiling nasa edad dalawampu't hanggang tatlumpung taon. Maaaring gamitin ang mga card na ito sa lahat ng tindahan ng mga brand ng isang pandaigdigang kompanya ng lifestyle. Bawat card ay may dalang maikling mensahe ng paghikayat, papuri, pang-aaliw, o pagbati, na isinulat gamit ang mga salitang pamilyar sa nasabing grupo ng edad. Sampung uri ang nagawa, bawat isa ay may sukat na 50 by 90 milimetro. Iba't ibang kulay at materyales ang inilapat nang paglayer upang bigyan ng three-dimensional na epekto ang ibabaw ng card. Binibigyang-daan ng mga card na ito ang mga tao na magpadala ng mensahe at panatilihin din ito bilang sarili nilang alaala.

Ang Pagkilala

Tungkol sa A' Design Award na Bakal

Ang 2030 Messaging Gift Regalong Card ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang 2030 Messaging Gift Regalong Card ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang 2030 Messaging Gift Regalong Card ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Aiming at the generations in their 20s and 30s who are sensitive to trends, we created a gift card that can be used by all brands of CJ, a global lifestyle company. By applying a text and a design that consumers can relate to as a means of expressing oneself and a medium of conveying one’s heart, a series of cards with a message only for the generations in their 20s and 30s was released. We tried to provide the pleasure of various choices and increased the scalability of the project by linking with campaign goods. The intention of the campaign was conveyed.
Mga Sukat at Packaging: 50mm*90mm0.03mm / 10 types
Mga Tag: Card, Message
Teknolohiya sa Produksyon: Based on the idea that the production method of plastic cards in general is focused on layering colors on a thin plate, different colors and materials were layered to show the three-dimensional effect on the surface of the card. By utilizing colors with the sense of space, it was possible to finish the surface of the illustration with strong color arrangements luxuriously.
Hamon sa Disenyo: Choosing a message appealing to the generations in their 20s and 30s was a real challenge. Studying messages was not difficult at all. However, selecting a message that would meet the public standards as a commercial gift card and applying a design that would metaphorically express the message was an important research subject and starting point of the project.
Pananaliksik: We selected as many consumers as possible and collected their messages that they would like to hear or want to deliver, both on and offline. Based on the researched messages, we studied consumer preference as well as design suitability, and tried a test design for each message. Internal evaluation groups were used to identify preferences of test designs. As the project decided to accommodate the public's preferences as well as the absolute standards of design, it was judged and carried out by the public's standards in all aspects of message selection and design progress. The project for sympathy was able to be spread as the cultural phenomena by winning various public response thanks to the way of project progress.
Inspirasyon: The project of gift cards, that are commonly used by the generations in their 20s and 30s, was inspired by their culture and lifestyle. Not only did the gift cards have their own stories and messages, but the motives were also based that the level of empathy would be the standard of generation. Messages of encouragement, praise, comfort, and congratulation in their own terms had resonated with the generations in their 20s and 30s.
Tagal ng Proyekto: May ~ December, 2018, All brand stores of CJ Group in Korea
Daloy ng Operasyon: Positioning focused on the main consumer segments had a positive impact on the overall consumer who had a preference for the target group, besides the target group. By delivering the message they want to share or possessing the message they want to hear with the message card, consumers puts their own stories on the message card and owned them.
Mga Miyembro ng Koponan: TIST, Client : CJ