Pop Pop Disenyo ng Kaganapan by Tist is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bronse in Disenyo ng Kaganapan at Pagtitipon Competition Category.

BronseKaganapan· 2020

Pop Pop Disenyo ng Kaganapan

by Tist

Client: Tist

A' Design Award na Bronse Winner in Kaganapan Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Pop Pop Disenyo ng Kaganapan

Ang Pop Pop ay isang disenyo ng pang-taglamig na kaganapan na nilikha para sa walong duty-free store sa Korea. Pinagsasama ng proyekto ang mga elementong pangkultura sa retail space upang mag-alok ng higit pa sa karaniwang karanasan sa pamimili. Ang temang Santa Village ay pinagsasama-sama ang taglamig, Pasko, at mga regalo, na nagpapaalala sa mga mahahalagang sandali ng paglalakbay. Ang mga ilustrasyon ng mga karakter, hayop, at puno ay pinagdurugtong sa pamamagitan ng magkakapatong na linya, kaya't ang mga imahe ay mababasa tulad ng isang palaisipan. Ginamit ang neon-flex lighting, acrylic, at fomex upang magdagdag ng kulay at liwanag sa puting espasyong arkitektural.

The Recognition

About the A' Design Award na Bronse

Ang Pop Pop Disenyo ng Kaganapan ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Pop Pop Disenyo ng Kaganapan ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Pop Pop Disenyo ng Kaganapan ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: It was a winter season project for the spatial experience design of Lotte Duty Free that combined cultural elements with retail space to deliver more than shopping experience. We suggested a story that reminds us of precious moments of travel with a seasonal space direction and product design for travel goods. The illustrations by Dutch artist Jordy Van Den Nieubdijk portrayed the winter in Santa Village. The illustrations represented the theme in an elaborate process like completing a picture with hundreds of puzzle pieces.
Dimensions & Packaging: Neon-flex, Acrylic, Fomex / 8 Lotte Duty Free Shops in Korea
Tags: Winter, Christmas, Jordy, Santa
Production Technology: As all three-dimensional productions were linear, we grappled with how to express them. The neon-flex lights were designed to be attached or stand independently by using acrylic and fomex. We concentrated the technology on coloring the white architectural space with various colors and lights.
Design Challenge: The biggest challenge was to reconstruct the illustrations to fit the different spaces and interior designs of the eight stores. On top of the specified form, we tested and applied everything we could change including materials, size and more.
Research: Duty Free retail stores have distinct characteristics for the tendency of customer visit compared to the normal retail stores. They tend to make visits targeting a certain period of time (after making a trip reservation) irregularly. Design VMD must consider the decoration of the space and the image of the season together. In addition, we tried spatial experience design, which combined cultural elements with space to deliver more than just shopping experience.
Inspiration: We paid attention that the special purpose of shopping space of Duty Free Shop is where people visit for travel. The motif of Santa Village was an item that could include meanings of the winter, Christmas in the winter, and gifts altogether. The illustration style of the artist in a way like a puzzle helped to express new images.
Project Duration: Nov 2018 ~ Jan 2019, 8 Lotte Duty Free Shops in Korea
Operation Flow: The composition of images consisted of the characters holding gifts, animals and trees. However, the separating lines between the elements were connected or overlapped with each other and they provided a pleasure as if enjoying a puzzle. By recreating or separating various characters, a fresh and different joy was created at where the eyes of customers visiting the shop stayed. To ensure that customers who come to Duty Free Shops with the expectation of travel have greater expectation and enjoyment, the Duty Free Shop was designed to be another route to convey the travel experience.
Team Members: TIST, Client : Lotte Duty Free and Illustrator : Jordy Van Den Nieubdijk