Eyesight Nutrition Package Kahon ng Regalo para sa Packaging by Ruikang Xie

Eyesight Nutrition Package Kahon ng Regalo para sa Packaging by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.

BronsePakete· 2021

Eyesight Nutrition Package Kahon ng Regalo para sa Packaging

by Ruikang Xie

Client: Xiexie Design

A' Design Award na Bronse Winner in Pakete Category

10,178

Verified Award Winner

Verify Award Status for #102228

View at A' Design Award Press Release Award Badge

Colors

The Design

About Eyesight Nutrition Package Kahon ng Regalo para sa Packaging

Ang Eyesight Nutrition Package ay isang gift box na ginawa para sa ika-35 anibersaryo ng isang optical brand. Ang kahon ay gawa sa cardboard at sumusukat ng 290 sa 290 sa 290 milimetro. Apat na maliliit na kahon ang nakakabit sa apat na dingding sa pamamagitan ng magnetic fasteners, habang ang gitnang bucket box naman ay naglalaman ng isang kalendaryo, isang support base, at mga coupon. Bawat gilid ay naglalahad ng isang pares ng salamin para sa piniling eksena, mga manwal na naka-print ng kwento ng brand, at maliliit na regalo. Ang buong estruktura ay isinasapuso at itinitipon nang de-kamay. Ikinokonekta ng disenyo ang kwento ng brand sa pang-araw-araw na eksena ng trabaho, palakasan, aliwan, at paglalakbay.

The Recognition

About the A' Design Award na Bronse

Ang Eyesight Nutrition Package Kahon ng Regalo para sa Packaging ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Eyesight Nutrition Package Kahon ng Regalo para sa Packaging ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Eyesight Nutrition Package Kahon ng Regalo para sa Packaging ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: As the old brand celebrates its 35th anniversary, Dongbao Optical hopes to attract more attentions on the improvement of its brand image. A brand new ideal life concept is being proposed from the temperature, precision and scale of how Dongbao Optical conducts its behavior and operates its business A moderate viewing distance is pleasing to our eyes and a reasonable nutritional supplement to eyes enriches our lives. It represents the professional and quality products and services of Dongbao Optical, and the principles, wisdom and standards for Dongbao Optical to conduct its behavior and operate its business during past 35 years.
Dimensions & Packaging: 290mmx290mmx290mm
Tags: Glasses, nutrition, packaging design, brand humanities
Production Technology: The whole work is made of cardboard and adopts the shotbox structure. There are four small boxes inside which are attached to four walls by magnetic fasteners. The middle bucket box is for the base and the calendar. In addition, there are the drawers and the slots for coupons. They are all handmade.
Design Challenge: In terms of concept, we integrate the development story of Dongbao Optical brand and put forward the new concept exclusive to Dongbao people, and creatively use text to plan, write and lead the visual design as a whole. In terms of craft, the holistic packaging structure has been made by manual bonding, which is extremely difficult and challenging during production.
Research: The anniversary gift boxes for other brands on the market are just a change of form with no humanistic story embedded. However, we have designed and produced our products based on brand stories and humanistic interactions, and enabled customers to feel this considerate brand. The production has also adopted a complex structure which has never been seen before, so it is purely handmade by manual master.
Inspiration: The old brand Dongbao Optical has launched a gift box to celebrate its 35th anniversary. The [Eye Brightening Nutrition Package] is inspired by the enterprise culture, management mode and development story of Dongbao Optical, and spreads the idea of “bright eyes for beautiful views” through the refinement and combination of working, sporting, entertaining and traveling scenes. The readable, visible, usable and playable features are achieved by content planning, text writing and scene guidance.
Project Duration: Started in October 2019 and completed in November, all completed in Dongguan, China
Operation Flow: The box is in the outer package of laser. After taking the box out, one can open the blue cover with logo and then open the four sides separately. Each side has a pair of glasses for the corresponding scene, manuals printed with some stories and peripheral gifts. Middle bucket contains the brand coupons, the brand story calendar and the base to support the calendar.
Image Credits: Image #1-5 Lin Jiahui