Fresh Blood DG Youth Kultural na Eksibisyon by Ruikang Xie

Fresh Blood DG Youth Kultural na Eksibisyon by Ruikang Xie is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Kaganapan at Pagtitipon Competition Category.

BronseKaganapan· 2021

Fresh Blood DG Youth Kultural na Eksibisyon

by Ruikang Xie

Client: Xiexie Design

A' Design Award na Bronse Winner in Kaganapan Category

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Verified Award Winner

Verify Award Status for #102292

View at A' Design Award Press Release Award Badge

Colors

The Design

About Fresh Blood DG Youth Kultural na Eksibisyon

Ang Fresh Blood DG Youth ay isang kultural na eksibisyon na ginanap sa Dongguan, China. Ipinakita ng eksibisyon ang anim na lokal na exhibitor sa ilalim ng tema ng sariwang suplay ng kultural na inobasyon. Ang lay-out ay inayos tulad ng isang palengke ng gulay, na may umiikot na mga lampara na hugis-gulay na inilagay sa ibabaw ng mga hanay ng mesa ng tagatinda. Anim na lokal na pagkain ang kumakatawan sa pagkakakilanlan ng anim na exhibitor. Dahil hindi kayang tumanggap ng lugar ang mga orihinal na obra, ang mga A5 leaflet ay die-cut sa mga hugis ng pagkain, tulad ng inihaw na gansa, at nilimbag ng mga teksto at imahe. Ang pinakamalaking papel na bag ay may sukat na 340 hanggang 380 milimetro.

The Recognition

About the A' Design Award na Bronse

Ang Fresh Blood DG Youth Kultural na Eksibisyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Fresh Blood DG Youth Kultural na Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Fresh Blood DG Youth Kultural na Eksibisyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: All six exhibitors happen to be local residents of Dongguan. The inspiration comes from the cultural vegetable market near our homes. Culture can be young and amusing.Therefore, special food in Dongguan has been selected and blended together to show the young fresh culture and the daily design power contained in Dongguan.
Dimensions & Packaging: The largest DuPont paper bag size is 340mmx380mm
Tags: Culture, graphics, vegetable market, creativity, humanities
Production Technology: The rectangular model of A5 leaflets has been cut into the form of high-quality roasted geese and placed on the peddler’s table. Then, the flyer becomes a product-shaped flyer with “product form” and makes up for the regret that the real food cannot be displayed.
Design Challenge: It is impossible to display each exhibitor’s real cultural works directly due to the venue limitation. Therefore, the texts, the pictures and the QR codes of those works have been embedded into the leaflets with the special shaped die-cutting roast goose and other forms, and been erected on the peddler’s table. Those little special shaped leaflets become productized leaflets with product form and unexpectedly display another possibility to view and experience cultural works.
Research: The exhibition integrates the local culture, the industries and the personalities of exhibitors. The bookmark has been made into a special shape, displaying the shape of a roast goose on its cover, which is especially brilliant.
Inspiration: The design idea comes from the vegetable market where we go every day. It combines six exhibitors under the theme of “Fresh Supply of Cultural Innovation” and adopts six special products in Dongguan to represent the exclusive identity symbols of six cultural youths. It is both local and international, reflecting the young and fresh culture and the daily design power of Dongguan.
Project Duration: Started in August 2019 and completed in September, all completed in Dongguan, China
Operation Flow: After entering the exhibition area, one can see the exhibition of personalities of 6 different characters. There are six arrays of special-shaped leaflets under the rotating vegetable lamp, forming a cultural vegetable market.
Image Credits: Image #1-5 Zhang Jingwen