Utobeera Packaging para sa Prutas na Beer by Jansword Zhu is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.
BakalPakete· 2020
Utobeera Packaging para sa Prutas na Beer
by Jansword Zhu
Client: Jansword zhu
A' Design Award na Bakal Winner in Pakete Category
Verified Award Winner
Verify Award Status for #102296The Design
About Utobeera Packaging para sa Prutas na Beer
Ang Utobeera ay isang disenyo ng packaging para sa isang prutas na beer. Ang pangalang Utobeera ay inspirado sa salitang Utopia, at ito ay sumasalamin sa mga pinahahalagahan ng brand tulad ng pagkakapantay-pantay, karapatang pantao, diversity, pagiging kakaiba, at pag-ibig. Apat na kilalang personahe mula sa kasaysayan ng sining ang muling binigyang-interpretasyon sa istilong psychedelic na ilustrasyon: ang lalaking may sombrero ni Rene Magritte, isang dalagang naka-Chinese dress, si Bacchus, ang diyos ng alak, at ang Chinese god of longevity. Ang bawat prutas sa orihinal na mga obra ay pinalitan ng digital na larawan ng prutas. Ang disenyo ay may reperensya sa kulturang cyberpunk at gumagamit ng mga kulay na Pantone at foil pressing.
The Recognition
About the A' Design Award na Bakal
Ang Utobeera Packaging para sa Prutas na Beer ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Utobeera Packaging para sa Prutas na Beer ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Utobeera Packaging para sa Prutas na Beer ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The name “Utobeera” was inspired by the word“Utopia”, which shows the value of the brand : equality, human rights, diverse, unique and love. Four famous figures in art history was applied and been turned into a tipsy illustration style “Psychedelic Art”. They are hat man by Rene Maggritte, a girl in Chinese dress, the god of alcohol Bacchus and The god of Longevity in China. Each fruit figure in original work has been replaced by an another digital style fruit figure to make it controversial.
- Dimensions & Packaging
- 50mm*50mm*210mm
- Tags
- Fruitbeer, Ale, Utopia, illustration, fruit, Cyberpunk, pop
- Production Technology
- Pantone color used, foiled press
- Design Challenge
- Concept of the illustration
- Research
- The trend research of Youngers.
- Inspiration
- The whole design has a strong hint on Cyber Punk Culture, which tends to attract cool young consumers and reflect the digital and incredible age.
- Project Duration
- The project started in August 2019 and finished in February 2020 in Beijing, Shanghai, Handan
- Operation Flow
- The key frame proceeding illustrations.
- Patents
- Copyrights belong to Utobeera and Jansword zhu.
- Team Members
- Art Director: Jansword Zhu
Designer: Sola Wang, Ma Deqiang
Illustrator: Jansword Zhu
Consultant: Li Qing
Account Manager: Jinn Liu
Photographer: Chenglong Zhang
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