Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging by Bloom GmbH Nuernberg

Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging by Bloom GmbH Nuernberg is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.

GintoPakete· 2020

Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging

by Bloom GmbH Nuernberg

Client: Bloom GmbH Nürnberg

A' Design Award na Ginto Winner in Pakete Category

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Verified Award Winner

Verify Award Status for #102378

View at A' Design Award Press Release Award Badge

Colors

The Design

About Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging

Sa mga panahong medyebal, pinapayagan ng mga lokal na serbeserya ang kanilang edad ng serbesa sa higit sa 600 taong gulang na mga rock-cut cellar sa ilalim ng kastilyo ng Nuremberg. Ang paggalang sa kasaysayang ito, ang pakete ng "AEcht Nuernberger Kellerbier" ay tumatagal ng isang tunay na pagtingin sa nakaraan. Ipinapakita ng label ng beer ang isang pagguhit ng kamay ng kastilyo na nakaupo sa mga bato at isang kahoy na bariles sa bodega ng alak, na naka-frame ng mga font ng uri ng istilo ng vintage. Ang tatak ng pag-sealing gamit ang trademark na "St. Mauritius" ng kumpanya at ang korona na may kulay na korona ay naghahatid ng pagkakayari at pagtitiwala.

The Recognition

About the A' Design Award na Ginto

Ang Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Tucher AEcht Nuernberger Kellerbier Ang Disenyo Ng Bavarian Beer Packaging ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: In medieval times, local breweries let their beer age in over 600 years old rock cut cellars underneath the Nuremberg castle. Honoring this history, the packaging of the "AEcht Nuernberger Kellerbier" takes an authentic look back in time. The beer label shows a hand drawing of the castle sitting on rocks and a wooden barrel in the cellar, framed by vintage style typefonts.
The seal label with the company's "St. Mauritius" trademark and the copper colored crown cork convey craftsmanship and trust.
Dimensions & Packaging: 500 ml standard returnable bottle - a popular beer packaging/ beer container in Germany.

Outside body diameter: 65 mm
Height: 260 mm
Tags: packaging design, Tucher, Nuremberg, beer, Bavaria, vintage, hand-drawn, beer label, beverages
Design Challenge: Apart from POS displays and cardboards, the AEcht Nuernberger Kellerbier brand is not supported by any classic or digital advertising. This way, the beer label alone is responsible to convince the target group and activate them to buy.
Inspiration: The Tucher Brewery is located in Nuremberg, a city whose history is intertwined with beer throughout the ages.
After the city council passed a purity law in 1302, the first "quality beer" was brewed here. On their mission to preserve the traditional brewing art, Tucher brews the unfiltered and naturally clouded AEcht Nuernberger Kellerbier ("Original Nuremberg cellar beer") in a traditional way. Of course, we wanted the packaging design to reflect the brewing heritage of Nuremberg and Bavaria.
Patents: Tucher Bräu GmbH und Co. KG
Team Members: Client Tucher Brewery
Marketing Director: Kai Eschenbacher
Marketing Manager: Andreas Gebauer
Marketing Manager: Nikolas Zitzelsberger

Agency Bloom Nürnberg
Designer: Markus Walter
Illustrator: Ursula Zlamal
Text: Dieter Scheuerer
Artwork: Sven Pirner
Creative Director: Stefan Maier-Wimmer
Project Manager: Ulrike Landauer
Image Credits: Bloom GmbH Nürnberg