Paranormal Pakete ng Alak by Estudio Maba is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Pakete Competition Category.
GintoPakete· 2020
Paranormal Pakete ng Alak
by Estudio Maba
Client: Bodegas Baron
A' Design Award na Ginto Winner in Pakete Category
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- Verified Award Winner
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The Design
About Paranormal Pakete ng Alak
Ang Paranormal ay isang disenyo ng packaging para sa isang pamilya ng mga alak na inihahain sa mga boteng Bordeaux at Burgundy. Ang tema ng grapiko ay batay sa mga kakaiba at hindi maipaliwanag na penomena, na tinatrato nang may misteryo at ironiya. Ang mga detalyadong digital na ukit ay nagpapaalala ng mga lumang aklat ng alchemy at mga sinaunang codex. Ang mga typeface ay iginuhit nang may luma at hindi eksaktong itsura, katulad ng manwal na paglilimbag. Ang bawat label ay gawa sa cotton paper na may mataas na relief, stamping at mga hagod ng barnis. Ang disenyo ay nilayong tumagal at magbigay-daan sa mga bagong kuwento para sa bawat vintage o uri ng ubas.
The Recognition
About the A' Design Award na Ginto
Ang Paranormal Pakete ng Alak ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Paranormal Pakete ng Alak ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Paranormal Pakete ng Alak ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This unique collection of wine bottles represents a magical vision of the phenomena that surround it. Paranormal is a name full of personality, which leads to a unique ideology of strange and amazing phenomena. The graphic based on an ancient graphic universe, in which culture was filled with myths and was collected in mystical books, in delicious visual narratives.
- Dimensions & Packaging
- Bordeaux and Burgundy Bottles
- Tags
- wine, bottle, design,
- Production Technology
- Cotton paper label with high relief, stamping and varnish strokes.
- Design Challenge
- The selection of the different phenomena, with an ironic touch to get the mystery a sufficient level but at the same time attractive has been one of the great challenges of work. The illustrations in digital engraving, for an appropriate reduction and perfect fit of the shadows has been another difficulty to overcome in the final project.
- Research
- From the beginning I wanted to build a timeless brand The name already gave enough personality to the project, with a powerful and disturbing theme. A lasting design has been the result, to also allow the expansion of the stories told see each vintage or new wine varietal.
- Inspiration
- From the books of alchemy to old codices, the style of the most precious engravings has been the inspiration for this design, in which even the typefaces are worked with an aged and imprecise aspect, of manual printing.
- Project Duration
- Murcia, Spain, January to September 2019
- Operation Flow
- The search for surprise and timeless elegance were the objective of the project, full of anecdotes and phenomena that made it more special and interesting. A classic but renewed wine, for a sophisticated interaction and full of irony at the same time.
- Patents
- Bodegas Baron
- Team Members
- Creative Direction: Miguel angel del Baño and Beatriz Suarez
Design: Miguel angel del Baño
Illustrator: Miguel Angel González and Borja Torres - Image Credits
- Estudio Maba
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