Interdependence Disenyo ng Poster by Haitao Song

Interdependence Disenyo ng Poster by Haitao Song is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyong Panlipunan Competition Category.

BakalPanlipunan· 2020

Interdependence Disenyo ng Poster

by Haitao Song

Client: SongHaitao

A' Design Award na Bakal Winner in Panlipunan Category

21,656
Verified Award Winner
Verify Award Status for #102665

View at A' Design Award Press Release Award Badge

Colors

The Design

About Interdependence Disenyo ng Poster

Ang Interdependence ay isang poster para sa serbisyong publiko na ginawa upang mahikayat ang atensyon sa proteksyon ng mga hayop sa gubat. Ipinapakita ng poster ang isang plato para sa hapunan. Sa kaliwang bahagi ay nakahiga ang mga patay na mailap na hayop, isang paniki at isang pangolin. Sa kanang bahagi ay nakahiga ang isang nahawaang baga ng tao na may hugis ng coronavirus sa loob. Kumakalat ang dugo ng mga hayop upang mabuo ang hugis ng baga, at ang mga ugat ng dugo sa baga ay iginuhit bilang mga sanga ng punongkahoy. Iniuugnay ng larawan ang pagkain ng mailap na hayop sa impeksyon at ipinapahayag na ang pangangalaga sa mailap na mga hayop ay nangangahulugan din ng pangangalaga sa mga tao. Ang poster ay sumusukat ng 70 sa 50 sentimetro at ipinapakita sa labas ng gusali at online.

The Recognition

About the A' Design Award na Bakal

Ang Interdependence Disenyo ng Poster ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Interdependence Disenyo ng Poster ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Interdependence Disenyo ng Poster ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This print advertisement aims to raise people’s attention on the wildlife protection with describing the relationship between coronavirus and eaten wildlife. It depicts two kinds of wild animals, bat and pangolin, and the human’s infected lungs lying on the dinner plate, which represents the relationship between the outbreak of coronavirus and the consumption of wild animal. In this way, the advertisement conveys the important idea that protecting wild animals is protecting human beings.
Dimensions & Packaging: 70cm X 50cm ,outdoor posting and network communication
Tags: Protecting Wildlife, Coronavirus, Public service advertisement, 2019-nCoV, Interdependence, lung, bat, pangolin
Production Technology: In this advertisement, the left side of the plate is a dead wild animal waiting to be eaten, while the right side of the plate is an infected human lung with coronavirus shape inside. The blood of the deal wild animal spreads to form the shape of the infected lungs, and the vessels of the lung is connected with the dead wild animal, indicating the relationship between eating wild animal and being infected with coronavirus. The vessels of the lung is designed in the shape of tree branches, which represents the nature and the human belong to the same community of shared destiny.
Design Challenge: I hope the final design is creative as well as intuitive and enlightening.
Research: Through studying tons of medical papers, media reports, and social medias, it seems that the public concerns about the correlation between bat, pangolin, and the coronavirus. Thus, this advertisement is designed with these two wild animals as symbols.
Inspiration: Coronavirus has spread to the world and caused certain panic among people. Some researchers pointed out that wild animals could be the source of the coronavirus.
Project Duration: The project started in Guangzhou in January 2020 and finished in February 2020 .
Operation Flow: When people see this advertisement, they can intuitively understand the meaning behind it, and know the importance of protecting wild animals.
Patents: Copyrights belong to Song HaiTao, 2020.
Image Credits: Image #1: Song HaiTao, Symbiosis Poster, 2020
Image #2: Song HaiTao, Symbiosis Social Media Poster , 2020
Image #3: Song HaiTao, Symbiosis Poster Making of, 2020
Image #4: Song HaiTao, Symbiosis Poster Environment, 2020
Image #5: Song HaiTao, Symbiosis Poster Environment, 2020