Grundig Serenity Gumagawa Ng Tsaa by Mert Ali Bukulmez

Grundig Serenity Gumagawa Ng Tsaa by Mert Ali Bukulmez is a highly esteemed winner of the very prestigious 2020 A' Design Award na Pilak in Disenyo ng Kasangkapang Pambahay Competition Category.

PilakKasangkapang Pambahay· 2020

Grundig Serenity Gumagawa Ng Tsaa

by Mert Ali Bukulmez

Client: Arçelik A.Ş

A' Design Award na Pilak Winner in Kasangkapang Pambahay Category

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Colors

The Design

About Grundig Serenity Gumagawa Ng Tsaa

Ang katahimikan ay isang kontemporaryong tagagawa ng tsaa na nakatuon sa masayang karanasan ng gumagamit. Karamihan sa proyekto ay nakatuon sa mga elemento ng aesthetic at karanasan ng gumagamit dahil ang pangunahing layunin ay nagmumungkahi ng produkto na maging iba sa mga umiiral na produkto. Ang pantalan ng gumagawa ng tsaa ay mas maliit kaysa sa katawan na nagpapahintulot sa produkto na tumingin sa lupa na nagdadala ng natatanging pagkakakilanlan. Ang bahagyang hubog na katawan na pinagsama sa mga hiwa na ibabaw ay sumusuporta din sa natatanging pagkakakilanlan ng produkto.

The Recognition

About the A' Design Award na Pilak

Ang Grundig Serenity Gumagawa Ng Tsaa ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Grundig Serenity Gumagawa Ng Tsaa ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Grundig Serenity Gumagawa Ng Tsaa ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Serenity is a contemporary tea maker that focuses on joyful user-experience. The project mostly focuses on aesthetic elements and user experience as the main aim suggests product to be different from the existing products. The dock of the tea maker is smaller than the body which allows product to look over the ground that brings unique identity. Slightly curved body combined with sliced surfaces also supports the unique identity of the product.
Dimensions & Packaging: 173mm(max.) x 250mm(max.) x 260mm
Tags: Tea Maker, Contemporary, Minimal, Simple, Home Appliances, Grundig
Production Technology: • Body: Polypropylene(PP) / Injection Moulding
• Handle, lid and dock: Xenoy (PBT+PC) / Injection Moulding
Design Challenge: Finding the unique and simple form for the product was the most challenging but at the same time most joyful part for me. I had to make too many sketch models and mock-ups to refine the design language to make it as simple as possible.
Research: The project was mostly focused on aesthetic elements and user-experience. The research was focused on user-experience, working principles for tea makers, components but mostly it was sketch modeling. I needed to make lots of sketches to find the most simple and unique form solutions. Literature reviews about user-experience made in detail to be able to apply good solutions regarding consumers. I had to make lots of conversations with engineers that allowed me to design the product considering production and electronics. Also focus groups made supported with interface mock-ups to get feedback from tea maker users.
Inspiration: The inspiration of the project comes from retro/futuristic style combined with Scandinavian simplicity. I aimed to design an aesthetically noticeable product combined with joyful user-experience.
Project Duration: The project started in January 2019 and finished in May 2019. The project is an internship project that took place when working for Arçelik Group in Istanbul/Turkey.
Operation Flow: The lower section is for boiling water it stands on the dock which connects to power. Upper section is for tea. The interaction point of the product is the lower handle. Led dots on the handle gives feedback to the user about the operation.
Patents: Copyrights belong to Arçelik A.Ş, 2019