The Simplest Happiness Ang Komersyal Na Animation by Yen C Chen

Platino Pelikula · 2020

The Simplest Happiness Ang Komersyal Na Animation

by Yen C Chen

A' Design Award na Platino 2020 in Pelikula
CLIENT: Fox Movies
Estimated Number of Design Views: 726,825
Verification code 9A1D56CE0F · Verify this award

Mag-donate Ngayon Visit Site View at A' Design Award Press Release

Colors

About The Simplest Happiness Ang Komersyal Na Animation

Sa Chinese zodiac, ang 2019 ay ang taon ng baboy, kaya dinisenyo ni Yen C ang hiniwang baboy, at ito ay isang pun sa "maraming maiinit na pelikula" sa Intsik. Ang mga masayang character ay naaayon sa imahe ng channel at sa masayang damdamin na nais ibigay ng channel sa mga tagapakinig nito. Ang video ay ang pagsasama ng apat na mga elemento ng pelikula. Ang mga batang naglalaro ay pinakamahusay na maaaring magpakita ng purong kaligayahan, at umaasa na ang tagapakinig ay magkakaroon ng parehong pakiramdam na nanonood ng sine.

About the A' Design Award na Platino

Ang The Simplest Happiness Ang Komersyal Na Animation ay nagwagi ng A' Design Award na Platino, isang napakaprestihiyosong pagkilalang iginagawad sa mga tunay na pambihira, elegante at kahanga-hangang disenyo. Ang mga nagwagi ng Platino ay mga kababalaghan ng paglikha, patunay sa mga hangganan ng intelektuwal na pagkamalikhain, at nagpapakita ng walang kapantay na propesyonalismo at henyo ng kanilang mga tagapagdisenyo. Inaasahang ang mga disenyong ito ang pinakakilalang likha na humuhubog sa estetika ng isang panahon, nag-aambag sa kapakanan ng lipunan at nagtutulak sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Simplest Happiness Ang Komersyal Na Animation ay nagpapakita ng lampas-sa-karaniwang antas ng kahusayan at walang pasubaling ginagawang mas mabuting lugar ang mundo dahil sa kapaki-pakinabang at mahahalagang katangian nito. Ang The Simplest Happiness Ang Komersyal Na Animation ay isang likhang nagwagi ng A' Design Award na Platino na gumigising sa mga hangarin, nagbibigay-inspirasyon, nagpapasigla, nagpapasaya at nagpapasiklab ng dakilang kagalakan.

Press Kit

Unique Properties: This animation comes from one of the design of the movie channel package, the characters are very happy, just in line with the channel's image has always wanted to give the audience the feeling. This year the Chinese zodiac is the pig, so I designed the sliced pig, and it's a pun in "many hot movies" in Chinese. And combine four movies elements into the video.
Dimensions & Packaging: video:H264, resolution:1920 x 1080, 29.97fps, length: 18 seconds
Tags: Animation, 3d, motion graphics, advertising, movie
Production Technology: The project was realized using adobe software and 3d softwares.
Design Challenge: The most challenging part in this project was let the character gratifying look and to keep adding elements and details while keeping the composition looking simple and balanced.
Research: For this particular project I used as a reference set design in chinese new year and character design and different animation artist. Also research the physical simulation of the moving objects.
Inspiration: With "play" as the purpose of the video, different scene switching is just like the rich movie content in the channel. Children who are playing can best show pure happiness, and hope that the audience will have the same feeling when watching the movie. The color is made of red and gold which can best represent the Chinese year.
Project Duration: Project has been done in Feb 2019 Taiwan.
Operation Flow: Interaction can be achieved by watching the video on TV or online. My aim was to change the mindset of the viewer, even if it is just a small beginning of change.
Image Credits: Video Credits:Yen C Chen, The simplest happiness, 2019