New Vision Pambalot ng Juice by Ye Wang and Wei Chen

New Vision Pambalot ng Juice by Ye Wang and Wei Chen is a highly esteemed winner of the very prestigious 2020 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.

BakalPakete· 2020

New Vision Pambalot ng Juice

by Ye Wang and Wei Chen

Client: Nanpai Farm

A' Design Award na Bakal Winner in Pakete Category

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Verified Award Winner

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Colors

The Design

About New Vision Pambalot ng Juice

Ang New Vision ay isang serye ng pambalot ng juice na idinisenyo para sa isang sakahan ng prutas. Bawat bote ay may natatanging graphic ng prutas na nilikha gamit ang design software at ginawa sa pamamagitan ng proseso ng laser printing. Isinasalin ng mga graphic ang mayamang nutrisyon ng juice tungo sa simpleng biswal na anyo na madaling matandaan. Ang serye ay nilayon upang tumayo nang naiiba mula sa karaniwang pambalot ng juice sa supermarket, upang mabilis na makilala at matukoy ng mga mamimili ang bawat uri. Bawat bote ay may sukat na 220 milimetro ang taas at 64 milimetro ang diyametro.

The Recognition

About the A' Design Award na Bakal

Ang New Vision Pambalot ng Juice ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang New Vision Pambalot ng Juice ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang New Vision Pambalot ng Juice ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Packaging design uses computer technology and printing technology to design a variety of different fruit graphics to achieve a unique set of juice packaging. This series of packaging is different from the traditional supermarket juice packaging, which makes it easy for the audience to distinguish and identify.
Dimensions & Packaging: Bottle height: 220mm
Bottle diameter 64 mm
Tags: Juice, packaging design
Production Technology: 1. Use computer design software for graphic design.
2. Produced by laser printing process.
Design Challenge: The biggest challenge is to find a suitable printing process to achieve the effect of this design. This needs to go through repeated proofing process.
It is very difficult to show the nutrition of fruit juice to the audience through visual design method, and make people remember deeply. The design adopts the method of combining illustrator software and Photoshop software to achieve the design goal.
Research: Combining computer technology with special printing materials, the design is embodied by technology.
Using the visual communication design method, the fruit juice is rich in nutrients, but it is abstract and difficult to express. Packaging design conveys this abstract information to people through visual graphics. And through the design of fruit shape is a series of very unique visual graphics, easy to be remembered by the audience.
Inspiration: The core idea of packaging design works is to present the rich nutrition of fruit juice through visual graphic design, making it easier for the audience to remember.
The design inspiration comes from the colorful life and life. It skillfully applies the computer special effects and printing laser technology to the packaging design. It is a combination of art and technology.
Project Duration: The project started in April 2019 in Shenzhen and finished in August 2019 in Shenzhen.
Operation Flow: Direct display, no more operation instructions required.
Team Members: Team Leader: Ye Wang, Chao Yang
Designer: Xiaowei Lai, Jianzhong Yang, Wei Chen, Ziqiang Ouyang
Creative: Guangzhou Cold Launch Strategic Consulting Co., Ltd
Image Credits: Image #01 : Designer / Ye Wang, Chao Yang, Wei Chen
Image #02 : Xiaowei Lai, Jianzhong Yang, Ziqiang Ouyang
Image #03 : Designer / Ye Wang, Chao Yang
Image #04 : Xiaowei Lai, Junjie Zhong, Ziqiang Ouyang
Image #05 : Guangzhou Cold Launch Strategic Consulting Co., Ltd