Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon by MAG studio

Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon by MAG studio is a highly esteemed winner of the very prestigious 2020 A' Design Award na Ginto in Disenyo ng Interyor na Espasyo at Eksibisyon Competition Category.

GintoInteryor· 2020

Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon

by MAG studio

Client: MAG studio

A' Design Award na Ginto Winner in Interyor Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

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The Design

About Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon

Ang Yongqing Fang Grand Theater Renovation ay isang disenyo ng interyor para sa isang sentro ng eksibisyon at promosyon ng pamumuhunan sa Guangzhou. Ang teatro ay isang palatandaan ng Yongqing Fang sa Enning Road, isang isinaayos na lumang kalye na kilala sa mga matagal nang kinikilalang brand at turismo. Pinagtatambis ng disenyo ang mga luma at bagong elemento. Ang mga hugis-kahong volume ang nag-aayos sa iregular na espasyo na may sukat na 334 metro kuwadrado. Ang ground floor ay naglalaman ng mga eksibisyon ng proyekto, habang ang itaas na palapag ay ginagamit para sa negosasyon. Kabilang sa mga materyales ang wood veneer, puting pintura, itim na aluminium panel at kulay-abong tile. Ang mga frosted steel at salaming pinto ang nag-uugnay sa interyor at kalye.

The Recognition

About the A' Design Award na Ginto

Ang Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon ay nagwagi ng A' Design Award na Ginto, isang napakaprestihiyosong pagkilalang iginagawad sa mga disenyong pangunahing-uri, kahanga-hanga at namumukod-tangi. Ang mga nagwagi ng Ginto ay mga likhang lubhang makabago, may pananaw at nakasisilaw sa karilagan na sumasalamin sa talino, karunungan at husay ng kanilang mga tagapagdisenyo. Inaasahang ang Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon ay isang lubos na pinupuri, nagtatakda-ng-uso at monumental na imbensyon na naghahatid ng walang kapantay na halaga. Ang disenyong ito na nagwagi ng A' Design Award na Ginto ay isang kahanga-hanga at iginagalang na proyekto na lubos na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Yongqing Fang Grand Theater Renovation Disenyo ng Interyor ng Espasyo ng Eksibisyon ay lumilikha ng matinding damdamin ng pagnanais, gumigising ng damdamin, nagpapasigla ng pagkamalikhain at nakahuhumaling sa atin.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Yongqing Fang islocated in Enning Road, the core area of old Guangzhou. In recent years, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". As the Grand Theateris one of the landmarks of Yongqing Fang, the client expected to revitalizeit and make it serve as the investment promotion center of the whole renovation project.
Dimensions & Packaging: Area: 334 square meters.
Category: Exhibition
Tags: Renovation, old street, revitalize, exhibition, contrast
Production Technology: Main materials: wood veneer, white paint, rust-like paint spray, black aluminium panel, grey tile and stretch ceiling, etc.
Design Challenge: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape.
Research: Yongqing Fang islocated in Enning Road, once the core area of old Guangzhou. In recent years, however, Enning Road has been renovated, and gradually developed into a famous street full of time-honored brands that focuses on the tourism industry, even claimed as "the most beautiful old street in Guangzhou". And Enning Road is also the soul of Qilou buildings in Sai Kwan.As the Grand Theater is one of the landmarks of Yongqing Fang, the client expected to revitalize it and make it serve as the investment promotion center of the whole renovation project.
Inspiration: The designers used the contrast of the old and the new, the past and the present to renovate the interior space. At the same time, various elements like light and shadow, and reality and fantasy are applied into the design.
In terms of space planning, boxes are used to form different functional divisions that can present changeable space structures while unifying the irregular spaces. The 1F is mainly used for project exhibitions. While the second floor is primarily designed for negotiation.
Project Duration: The project started in September 2019 and finished in November 2019 in Guangzhou.
Operation Flow: There were several door openings at the entrance of the original building, which were decorated with traditional wooden screen doors with Chinese characteristics before renovation. Since the designers hope to impress visitors with greater visual impact, frosted steel is put into use as the door frame combined with transparent glass, thereby combining the indoor and outdoor landscape. Especially at night, the pedestrians on the street would be easily attracted by the indoor space when the light is on.
Team Members: Chief designer: Jan Mok
Designer: Eric Zhou
Image Credits: Image #1: Photographer Shi Guan
Image #2: Photographer Shi Guan
Image #3: Photographer Shi Guan
Image #4: Photographer Shi Guan
Image #5: Photographer Shi Guan
Main image is Image #1, Optional Image #1 is Image #2, Optional Image #2 is Image #3, Optional Image #3 is Image #4, Optional Image #4 is Image #5