Mi Temple of Heaven Builder Packaging Pangunahing Function: Packaging ng Building Block Toy by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2021
Mi Temple of Heaven Builder Packaging Pangunahing Function: Packaging ng Building Block Toy
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award na Bronse Winner in Pakete Category
Verified Award Winner
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About Mi Temple of Heaven Builder Packaging Pangunahing Function: Packaging ng Building Block Toy
Ang Mi Temple of Heaven Builder Packaging ay isang papel na pakete para sa isang building block toy. Ang panlabas na ibabaw ay naglalahad ng Hall of Prayer for Good Harvest sa pamamagitan ng magagaan na guhit na linya, at ang isang layout na may saganang puwang na puti ay nagpapanatili ng kalmado sa larawan. Pinagsasama ng estruktura ang display at packaging sa iisang kahon. Kapag binuksan ang itaas na takip, may lalabas na naka-print na pinto na nagpapakita ng kasaysayan ng tradisyunal na Chinese wood joinery, na may listahan ng lahat ng bahagi sa likurang bahagi. Sa likod ng pinto, ang mga bag ng blocks ay nakaayos nang paisa-isang patong. Ang panloob na estruktura ay maaaring alisin at muling gamitin bilang isang storage box.
The Recognition
About the A' Design Award na Bronse
Ang Mi Temple of Heaven Builder Packaging Pangunahing Function: Packaging ng Building Block Toy ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Mi Temple of Heaven Builder Packaging Pangunahing Function: Packaging ng Building Block Toy ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Mi Temple of Heaven Builder Packaging Pangunahing Function: Packaging ng Building Block Toy ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The overall vision of the package is simple and clear, but the details convey the craftsmanship. The structure integrates the display function and the packaging function as one, with the value of appreciation and collection, giving users a visual feast. Consumers can feel the charm of the product from the vision and use of the package.
- Dimensions & Packaging
- Packaging Size: 403x301x155mm
- Tags
- Building block toys, handicrafts, Sun Mao, the Hall of Prayer for Good Harvest, the Temple of Heaven
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- How to convey Chinese traditional Sun Mao and ancient construction culture to consumers, and how to infuse the connotation of products into packaging design? Finally, we choose simple but solemn packaging structure and appealing and instructive graphic design to lead consumers into the world of Sun Mao culture.
- Research
- The year 2020 will mark the 600th anniversary of Chinese Royal Architectural Groups, we hope to inject the connotation of the product into the packaging design, so as to convey the Chinese traditional Sun Mao and ancient building culture to consumers and pay tribute to the 600th anniversary.
- Inspiration
- Based on packaging design concept of “Reproduce the imperial architectural temperament, inherit the essence of Chinese art”, we drew the image of the hall of prayer for good harvest with elaborate lines on the packaging, making every detail of the century-old building vividly appear on the paper. We use the design layout with more white space to neutralize the visual pressure, and use restrained and implicit design techniques to interpret the packaging as an ancient painting.
- Project Duration
- The project started in March 2020 and finished in May 2020 in Beijing, China
- Operation Flow
- The packaging structure adopts the up-bottomcover boxes. Open the upper cover and you will see the "door" with development history of Sun Mao printed on it, the other side of the door is printed with a list of all building block parts. Open the "door" and you will see the layered building block bags. It is easy to operate but has a sense of ritual.
The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. - Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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