Mi Transformers Optimus Prime Packaging Pambalot para sa Building Block Toy by Yang Zhang is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bakal in Disenyo ng Pakete Competition Category.
BakalPakete· 2021
Mi Transformers Optimus Prime Packaging Pambalot para sa Building Block Toy
by Yang Zhang
Client: Beijing AIQI Technology Co., Ltd.
A' Design Award na Bakal Winner in Pakete Category
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- Verified Award Winner
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The Design
About Mi Transformers Optimus Prime Packaging Pambalot para sa Building Block Toy
Ang Mi Transformers Optimus Prime Packaging ay isang pambalot na gawa sa papel na idinisenyo para sa isang building block toy. Ipinapakita sa harap ng kahon ang kumpletong yari na produkto, kaya malinaw sa mga mamimili ang hugis at ang mga bahaging gumagalaw nito. Ang minimalist na estilo at pagpili ng kulay ay sumasalamin sa katangian ng laruan. Pinagsama sa iisang estruktura ang mga function ng display at packaging. Ang itaas na takip ay bumubukas upang ipakita ang magkapatong na mga bag ng blocks. Ang ibabang bahagi ng kahon naman ay bumubukas sa magkabilang panig at nagiging hiwalay na mga imbakan. Maaaring pagbukud-bukurin ang mga parte ayon sa uri, at ang kahon ay maaaring muling gamitin para sa pang-araw-araw na imbakan.
The Recognition
About the A' Design Award na Bakal
Ang Mi Transformers Optimus Prime Packaging Pambalot para sa Building Block Toy ay nagwagi ng A' Design Award na Bakal, isang prestihiyosong pagkilalang iginagawad sa mga mahuhusay na disenyong tumutugon sa mga propesyonal at pang-industriyang kinakailangang inaasahan sa mga mahusay na pagkakadisenyong likha. Ang mga nagwagi ng Bakal ay nagpapakita ng dakilang husay, mataas na espesyalisasyon, dalubhasang pag-unawa at kakayahang malikhain ng kanilang mga lumikha. Inaasahang ang Mi Transformers Optimus Prime Packaging Pambalot para sa Building Block Toy ay isang lubos na pinahahalagahan, hinahangaan at minamahal na likhang praktikal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bakal ay nagsasama ng pinakamahuhusay na kasanayan ng industriya at may mahuhusay na katangiang teknikal na may kasamang kaalaman at talento. Ang Mi Transformers Optimus Prime Packaging Pambalot para sa Building Block Toy ay iginagalang dahil sa kaingatan nito at idinisenyo upang maghatid ng mga pagpapabuti sa kalidad ng buhay na tumutulong gawing mas mabuting lugar ang mundo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The front picture shows the shape and movability of the product, making it clear to consumers. The structure opening and closing design has a sense of ceremony.The package integrates display function and packaging function as a whole, which has the value of appreciation and collection.
- Dimensions & Packaging
- 413x328x90mm
- Tags
- Building block toys, Transformers, Optimus Prime, Toy bricks,
- Production Technology
- The structure integrates the display function and the packaging function as one, differentiated packaging structure creates a good product user interface, which truly realized using packaging to energize the brand. Materials: Paper
- Design Challenge
- Users can feel the innovation and intention of packaging design through every step of operation, interact with users with packaging, and let users participate in creating great product experience.
- Research
- In order to display the product and improve the user experience better, we chose the packaging design with a strong sense of ceremony and consideration for the user experience.
- Inspiration
- The front of the package shows consumers the product concept of "what you see is what you get" with the front of the product. The minimalist style and color matching perfectly demonstrate the role characteristics of the product image.The packaging structure focuses on the actual user experience.
- Project Duration
- The project started in December 2019 and finished in February 2020 in Beijing, China
- Operation Flow
- Open the upper cover and you will see the layered building block bags. The bottom box can be opened to the opposite sides to become several storage boxes, increase the storage area of building block parts, meet the needs of classification.The built-in structure of the package can be taken out as a separate storage box, so as to make more use of a box for recycling. Besides the function of storing block bags, it can also solve the storage problems in daily life. It is easy to operate but has a sense of ritual.
- Team Members
- Beijing AIQI Technology Co., Ltd.
- Image Credits
- Image #1:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #2:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #3:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #4:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
Image #5:Creative Director Yang Zhang(CEO), Illustrator Jinwei Fan, Photographer Weili Shao
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