Inside Out Disenyo ng Eksibisyon ni Hong Kong Trade Development Council

Ang disenyo na Inside Out Disenyo ng Eksibisyon ni Hong Kong Trade Development Council ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Bronse sa Kategoryang Paligsahan na Disenyo ng Kaganapan at Pagtitipon.

BronseKaganapan· 2021

Inside Out Disenyo ng Eksibisyon

ni Hong Kong Trade Development Council

Kliyente: Hong Kong Trade Development Council

Nagwagi ng A' Design Award na Bronse sa Kategoryang Kaganapan

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Ang Disenyo

Tungkol sa Inside Out Disenyo ng Eksibisyon

Ang Inside Out ay isang disenyo ng kaganapan na ginawa para sa DesignInspire, isang tatlong araw na eksibisyon na ginanap sa Hong Kong. Binabaligtad ng konsepto ang isang pansamantalang istrukturang pader upang ilantad ang lahat ng mga gawain nito. Ang mga hindi pinrosesong plywood panel, mga karaniwang fixture na galing sa tindahan, at inupahang scaffolding ang bumubuo sa entrance wall, reception counter, open forum, dalawang bukas na workshop, at mga pangkalahatang lugar ng display. Isang set ng mga alituntunin ang inihanda bago magsimula ang konstruksyon upang mabawasan ang basura sa lokasyon at mapayagan ang muling paggamit ng mga materyales. Ang hilaw at neutral na kapaligiran ay kumokontra sa mga graphics at mga produktong nakadisplay.

Ang Pagkilala

Tungkol sa A' Design Award na Bronse

Ang Inside Out Disenyo ng Eksibisyon ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Inside Out Disenyo ng Eksibisyon ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Inside Out Disenyo ng Eksibisyon ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: DesignInspire was an event platform for global creative elites, design brands, design associations and institutes to showcase their creativities. The event organiser wanted an eco-friendly approach to envelope and uplift the communal spaces. A concept called Inside Out was created. To minimize onsite waste a new set of rules were developed before the project began. The result was a raw and neutral design setting to uplift the ambience of the event.
Mga Sukat at Packaging: The reception counter (40m2), entrance wall (13m wide x 3m high), Innotalk open forum (200m2), 2 open workshops (2 x 110m2) to the communal product display (600m2) were constructed from standard plywood panelling, scaffolding, reusable aluminium structure, off-the-shelf fixing, digital print sticker and foamboard. All AV equipment were hired, and carpets used were biodegradable. At the Innotalk open forum a 2m high x 3.5m Wide LED screen and suspended acrylic LED lightbox lettering was used.
Mga Tag: DesignInspire, Hong Kong, Creative, Industry, Eco-friendly, Event, Inside Out, Exhibition, Organiser, HKTDC
Teknolohiya sa Produksyon: The main materials used for the spatial design were plywood panelling, off-the-shelf fixing, hired scaffolding, reusable aluminium structure, digital graphic print and sticker. The organiser’s design work includes the reception counter, entrance treatment, two open workshop, communal product display areas and the open forum. Due to the limited 3-day onsite move in, the last days was used for fine tune lighting, audio, art direction and visual merchandizing.
Hamon sa Disenyo: The challenge was to find a design concept that would fit the brief of being eco-friendly as well as able to uplift the spatial image of DesignInspire environment. Our design team decided to go beyond the aesthetic periphery and a new set of rules were created to minimise as much onsite waste as possible. The result was an ethical approach in providing a neutral and raw event design. The aesthetics also helped to juxtapose the finished products being exhibited at the show.
Pananaliksik: This idea derived from researching and dissecting various methods of building construction. This led us to examine the inside of a temporary wall structures in theatres sets and turning them inside out to expose all its workings. This was how the Inside Out concept began. Only locally sourced untreated plywood panels, off-the-shelf fixings and hired scaffolding were used to envelop the DesignInspire design. Making this least wasteful and eco-friendly method to erect a 3-day event.
Inspirasyon: Inspiration came from the challenges to be eco-friendly whilst enabling an image uplift. To do this, we kept the build production simple and minimal. After researching many alternatives, the details of wall structures in theatres seem most apt and devised the concept Inside Out was born. This idea was about turning a temporary wall structure inside out to expose all its workings. Untreated plywood panels, off-the-shelf fixings and hired scaffolding was chosen to decor the DesignInspire.
Tagal ng Proyekto: The project duration was 3 months from initial briefing to onsite completion. Located at the Hong Kong Convention and Exhibition Centre in Wan Chai, Hong Kong, the event ran for 3 days from the 5th until the 7th of December in 2019. Only 3 days were allowed for the onsite move in and set up.
Daloy ng Operasyon: The entrance wall and reception counter at the concourse provides the first impression to the Inside Out concept. The raw and neutral aesthetic developed from plywood panels and scaffolding highlight against the yellow and black graphics is used throughout the event to indicate the organiser’s work. This aesthetic helps to clearly define, the wayfinding, the open forum space, the 2 open workshop areas, communal product display zones etc. The layout was open and created for self-exploration.
Mga Patent: Copyrights belong to Hong Kong Trade Development Council, 2019
Mga Miyembro ng Koponan: Jason Cheung
Dury Chin
Eddie Chak
KK Cheung
Cherry Chan
Abby Chan
Mga Credit ng Larawan: Hong Kong Trade Development Council