Xi Lin Men Pakete ng Inuming Alkohol by Xu Yao and Li Wei is a highly esteemed winner of the very prestigious 2021 A' Design Award na Bronse in Disenyo ng Pakete Competition Category.
BronsePakete· 2021
Xi Lin Men Pakete ng Inuming Alkohol
Client: Xi Lin Men
A' Design Award na Bronse Winner in Pakete Category
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- Verified Award Winner
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The Design
About Xi Lin Men Pakete ng Inuming Alkohol
Ang Xi Lin Men ay isang disenyo ng pakete para sa Chinese spirit, at ang pangalan ay nangangahulugang paglapit sa kaligayahan. Transparent ang bote, kaya ganap na makikita ang malinaw na likido. Kapag tiningnan mula sa anggulo na humigit-kumulang 45 degrees, may lumilitaw na relief ng dalawang isda na magkasalungat ang ulo at buntot sa ilalim ng bote, na nagpapaalala sa simbolo ng Yin at Yang. Ang teknik ng frosting ang nagbibigay ng lalim sa relief ng mga isda, at ang mga pulang tuldok sa noo ng mga isda ay inilapat gamit ang thermal transfer printing. Ang takip ay hugis kawayan, na sagisag ng matatag na paglago. Ang makitid na itaas at malapad na ilalim ay nagpapadali sa pagbubuhos.
The Recognition
About the A' Design Award na Bronse
Ang Xi Lin Men Pakete ng Inuming Alkohol ay nagwagi ng A' Design Award na Bronse, isang lubhang prestihiyosong pagkilalang iginagawad sa mga natatanging disenyong nakikilala sa pagkamalikhain, katalinuhan at talas ng isip. Ang mga nagwagi ng Bronse ay mga likhang lubhang mahusay at kapansin-pansing malikhain na nagpapatunay sa malawak na karanasan, imahinasyon at pagkamaparaan ng kanilang mga tagapagdisenyo. Inaasahang ang Xi Lin Men Pakete ng Inuming Alkohol ay isang lubos na pinahahalagahan, hinahangaan at minamahal na bagay na kapansin-pansing propesyonal at makabago. Ang disenyong ito na nagwagi ng A' Design Award na Bronse ay nagsasama ng pinakamahuhusay na kasanayan sa sining, agham, disenyo at teknolohiya, at mahusay dahil sa pansin nito sa detalye. Ang Xi Lin Men Pakete ng Inuming Alkohol ay kahanga-hangang tumutugon sa mga pangangailangan, humahaplos sa mga hangarin, bumibighani sa damdamin at umaakit sa pag-uusisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- A message about "happiness" was delivered in this product.
The bottle is transparent so that limpid liquid can be seen clearly. When people overlook the work from an angle of 45 degrees, they can see the relief of two Yin-Yang fish in the bottom which are staying head to tail from the wine. The red dot on the forehead of fish means "lucky strike" for Chinese. The bottle cap looks like bamboo, which means "keep rising steadily" so as to express a wish of people to forge ahead. - Dimensions & Packaging
- Width 150mm x Depth 150mm x Height 290mm.
- Tags
- Alcohol, Package, Chinese, Chinese spirit, China, Beverage
- Production Technology
- We wanted to make the work more different from other products on the market today, so we used "simplicity" as our main design style. On the fish relief, frosting technique was used to make the work look more stereoscopic. The red dots on forehead of fish were made by thermal transfer printing technology.
- Design Challenge
- From a technical aspect, due to the limitation of technology, it is hard to make sculpture on a vertical surface of bottom of a bottle. It took us quite a long time to search for good technology to complete the work. So it is rare to see any products like ours in market today.
- Research
- The two designers read lots of literature to research about what represents the most the culture of "happiness" in China. They chose Chinese Dragon at first. But then they decided to choose fish instead of Chinese Dragon since fish is more common for people and more closed to real life. It could also perfectly deliver a clear message of luck and hope as well as the desire of freedom. That was what designers wanted to show: like people's respect to nature since Chinese believes in animism, and they always believe that nature will show them good signs, and bring good message to them.
- Inspiration
- The culture of "happiness" accounts for a large proportion in the daily life of Chinese people. This work is called "Xi Lin Men", means "Approaching Happiness" in English. Therefore, we were inspired by elements related to "happiness" in our innovation and design like a pair of fish that means "happiness" and "rich", red color that means "good luck comes at once", and bamboo that means "keep rising steadily" etc. We would like to bring good hope and luck to people through the work.
- Project Duration
- The project started in August 2019 in Shenzhen China and finished in May 2020 in Shenzhen China.
- Operation Flow
- Firstly, the bottle shape with a narrow top and wide bottom is easier to hold when pouring Chinese spirit.
Secondly, Chinese like to drink Chinese spirit when holding banquets and parties. The elements on the work will fit more on happy occasions like wedding and celebration. And it is also more convenient for consumer to identify when choosing products.
Besides, the core image of two fish together means Chinese "Tai Chi" and "Yin Yang" culture, expressing a good quality of pursuing happiness and respecting nature in China, and bring good luck and wealth to Chinese. - Team Members
- Designer: Xu Yao
Art Director: Li Wei
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