The Mask That Ate The Virus Virus-Eliminating Mask by Birger Linke

The Mask That Ate The Virus Virus-Eliminating Mask by Birger Linke is a highly esteemed winner of the very prestigious 2021 A' Design Award na Pilak in Disenyo ng Pakete Competition Category.

PilakPakete· 2021

The Mask That Ate The Virus Virus-Eliminating Mask

by Birger Linke

Client: Birger Linke Design

A' Design Award na Pilak Winner in Pakete Category

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Colors

The Design

About The Mask That Ate The Virus Virus-Eliminating Mask

Ang Swiss na kompanya ng biotech na Livinguard ay bumuo ng tela para sa magagamit-muling mga mask na nagpapatigil at nag-aalis ng bakterya, fungi, at virus (kabilang ang Covid 19) sa sandaling madikit ito. Ang ideyang ito ay binuhay sa pamamagitan ng packaging: Ang mask ay dumarating sa isang sterile na pakete. Isang nakadikit na plastic strip ang nag-a-animate – kapag inilibot pataas at pababa – ng isang graphic na paglalarawan ng isang virus na unti-unting nauubos sa proseso, na nagdaragdag ng ilang lubos na kailangang katatawanan sa mga panahong ganap na nakakapanlumo. Upang maiwasan ang pagkakahalo-halo ng mga mask sa pagitan ng mga miyembro ng pamilya, at sa gayo'y ang cross-contamination, ang iba't ibang kulay na mga adjustment clip ay dumarating sa isang hiwalay na sleeve upang i-customize ang bawat mask.

The Recognition

About the A' Design Award na Pilak

Ang The Mask That Ate The Virus Virus-Eliminating Mask ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang The Mask That Ate The Virus Virus-Eliminating Mask ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang The Mask That Ate The Virus Virus-Eliminating Mask ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: A patented, specially treated textile is used for these reusable masks, that eliminates viruses, bacteria and fungi upon impact (incl. Covid 19).
Dimensions & Packaging: Width 220 x Depth 22 x Height 220
Tags: Mask, virus-eliminating, Covid 19, Coronavirus, Livinguard
Production Technology: Livinguard treated textile, styrofoam, EVA
Design Challenge: Finding the right materials and printing technology that would allow for a highly accurate production needed for the animation to work.
Research: To bring the virus-eliminating process to life in the packaging, we made use of a century old technique: Moiré Animation – creating an optical illusion of animated frames, with the graphic depiction of a virus getting 'eaten' in the process.
Inspiration: Swiss biotech company Livinguard developed a textile for reusable masks that inactivates bacteria, fungi, and viruses (incl. Covid 19) upon impact.

The product idea is brought to life in the packaging:
The mask comes in a sterile package. An attached plastic strip animates – when slid up and down – a virus that is getting eaten in the process, adding some urgently needed humor in desperate days.
Project Duration: The product was launched in May 2020. Up to date 5 Million masks were produced. Market: China/Worldwide
Operation Flow: The task was to communicate a new, unique product advantage to the consumer via the packaging: that a simple textile can provide protection, every single day.
Patents: Livinguard patented, treated textile
Team Members: Birger Linke
Image Credits: Photography: Chiara Ye Photography