Fairy Fox Pangangalaga sa Balat ni Antonia Skaraki - A.S. Advertising

Ang disenyo na Fairy Fox Pangangalaga sa Balat ni Antonia Skaraki - A.S. Advertising ay isang lubhang iginagalang na nagwagi ng napaka-prestihiyosong 2021 A' Design Award na Pilak sa Kategoryang Paligsahan na Disenyo ng Pakete.

PilakPakete· 2021

Fairy Fox Pangangalaga sa Balat

ni Antonia Skaraki - A.S. Advertising

Kliyente: Fairy Fox

Nagwagi ng A' Design Award na Pilak sa Kategoryang Pakete

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Mga Kulay

Ang Disenyo

Tungkol sa Fairy Fox Pangangalaga sa Balat

Maligayang pagdating sa isang mapagsapalaran na paglalakbay patungo sa pagdama ng kalikasan. Damhin ang hiwaga na bumabalot sa mga produktong pangangalaga sa balat na ito. Ang disenyo ay sumasalamin sa ugnayan ng Inang Kalikasan at ng kanyang mga anak, habang ang mataas na kalidad ng mga materyales ay nag-aalok ng nararamdamang haplos at pangmatagalang impresyon. Ang pagmamapa ng kompetisyon at pagsusuri ng mga uso ay humantong sa pagtuklas ng mga espasyo ng oportunidad na naaayon sa bisyon at estratehiya ng kliyente, na nagresulta sa moderno, minimal at mainit na packaging.

Ang Pagkilala

Tungkol sa A' Design Award na Pilak

Ang Fairy Fox Pangangalaga sa Balat ay nagwagi ng A' Design Award na Pilak, isang pambihirang prestihiyosong pagkilalang iginagawad sa mga disenyong nasa pinakamataas na antas, nakabibighani at kahanga-hanga. Ang mga nagwagi ng Pilak ay mga likhang lubhang makinang at napakamalikhain na naglalarawan sa pambihirang kadalubhasaan, talento at talas ng isip ng kanilang mga tagapagdisenyo. Inaasahang ang Fairy Fox Pangangalaga sa Balat ay isang kahanga-hangang likhang huwaran na kapansin-pansing propesyonal at malalim na makabago. Ang disenyong ito na nagwagi ng A' Design Award na Pilak ay isang lubhang kapansin-pansin at hinahangaang imbensyon na nakikinabang at nagpapaunlad sa mga hangganan ng sining, agham, disenyo at teknolohiya. Ang Fairy Fox Pangangalaga sa Balat ay isang likhang labis na kinaiinggitan na gumigising ng mga hangarin, nagdadala ng positibong damdamin at nagpapasiklab ng pagkamangha at pagkabighani.

Sa Likod ng Disenyo

Press Kit

Mga kredito, miyembro ng koponan at teknikal na detalye na ibinigay ng taga-disenyo.

Mga Natatanging Katangian: Feel the fairy-tale mystery surrounding these skincare products. The design reveals the bond between Mother Nature and her children, while the high quality materials lend a tactile feel and a lasting impression. Exceptional details imply high quality of the products. At the same time, it is easy for the average consumer to remember the product line and to recognize it at all points of sale. Packaging that gives rise to a range full of elegance and expressiveness. The final design strayed away from having traditional labels. Instead, it focused on simplicity, minimalism and warmth.
Mga Sukat at Packaging: PVC labels on all the packages.
15x12cm
14,5x8,8cm
Mga Tag: baby, care, child, cream, fairy, fox, product, health, skincare
Teknolohiya sa Produksyon: Environmentally friendly. Plastic containers with PVC labels.
Hamon sa Disenyo: The brief was to create clean, fresh and minimal packaging with a touch of sophistication that would reflect the purity of the brand’s nature and express its core message, while also being friendly and welcoming at the same time, conveying the message of caring. Of course, the packaging should also reflect the brand story and all those values that it represents. And could you think of a better way to visualize it than a nod to our fox, the Fairy Fox, depicted with simplicity, bold and strong typography, and inviting warmth?
Pananaliksik: A thorough market research was conducted in order to frame the market, the competitors and the potential buyers. In addition, mood boards were formed to better express the values and ethos of the company, and to lead to a design concept.
Inspirasyon: Inspired by The Little Prince and the heart-warming messages of the wise fox in this enchanting fable of childhood years, the Fairy Fox brand ensures a Healthy Ever After ending to all skincare issues. Fairy Fox is a magical and mystical creature, famed for its kind-hearted nature and its vibrant personality, that comes to the rescue whenever need be, with purely natural skincare products made with lovingly handcrafted energy to nourish everyone’s skin from head to toe! The environmental protection and sustainability trend, as well as the healthy lifestyle concept, were also sources of inspiration.
Tagal ng Proyekto: The project started in February 2016 in Athens, Greece, and finished in June 2020 in Athens, Greece.
Daloy ng Operasyon: The packaging managed to turn consumers into adventurous travellers to the magic land of Mother Earth and the Fairy Fox heroine. A part of the brand story and USPs of the product were added on the lateral sides of the packaging, inviting the consumer not only to examine the product, but also to establish a communication between him or her and the brand.
Mga Miyembro ng Koponan: Creative Director: Antonia Skaraki
Art Director: Andreas Deskas
Copywriter: Sotiria Theodorou
Mga Credit ng Larawan: Image #1: Illustrator Andreas Deskas, Hare, 2017
Image #2: Illustrator Andreas Deskas, Sheep, 2017
Image #3: Illustrator Andreas Deskas, Lizard, 2017
Image #4: Illustrator Andreas Deskas, Frog, 2017
Image #5: Illustrator Andreas Deskas, Squirrel, 2017
Image #6: Illustrator Andreas Deskas, Deer, 2017
Image #7: Illustrator Andreas Deskas, Turtle, 2017